Harley-Davidson (HOG) Stock Price & Analysis

HOG$33.34+0.27 +0.82%

$3.47B

Market Cap

-31.20

P/E

44.85

Forward P/E

40

Score

AI Analysis

Snapshot

Harley-Davidson doesn’t screen as a clean setup today — Stocklytics 40/100 leaves more to prove. Under the hood: revenue compounding ~-8% annually over recent years, plus 2.2% dividend yield.

Price History

Bullish (65+)Neutral (45–64)Bearish (<45)

Score Breakdown

Market percentile scores loading…

Value

50
PE Ratio (F)–
PEG Ratio–
Free Cashflow Yield %–
EV/EBITDA Ratio–
Discount vs All Time Peak–
Discount vs 1Y Peak–

Growth

27
Earnings Forecast–
Last 3M Earnings Growth %–
12M Revenue Growth %–
12M Earnings Growth %–
5 YR CAGR % Earnings–
Analyst Price Forecast–

Quality

42
FCF Margin %–
Debt/Equity %–
Operating Margin %–
Operating Margin Growth %–
ROCE %–
Current Ratio–

Financial Summary

Harley-Davidson, Inc. (HOG) last printed $33.34. Equity value is $3.47B. Trailing earnings multiple -31.20. The revenue row is reported history. Targets and ratings are on the forecast page.

Financials

2016201720182019202020212022202320242025
$6B$5.65B$5.72B$5.36B$4.05B$5.34B$5.76B$5.84B$5.19B$4.47B

About

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Harley-Davidson (HOG) Stock Price & Analysis

HOG price $33.34 +0.27 +0.82%

Ticker
HOG
Price
$33.34
Change
+0.27 +0.82%
Market cap ?
$3.47B
P/E ?
-31.20
Forward P/E ?
44.85
Dividend yield ?
2.25%
Beta ?
1.32
Sector
Consumer Cyclical
Industry
Auto - Manufacturers
Stocklytics score
40
Value
50
Quality
42
Growth
27

Stocklytics score rationale: value 50, quality 42, growth 27.

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