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Alphabet's Lifetime Revenues Break the $2 Trillion Mark

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By Edith Muthoni

Updated Aug 19, 2024

Google’s parent company, Alphabet Inc., has officially surpassed a monumental milestone: its lifetime revenues have crossed the $2 trillion mark. According to Stocklytics.com, Alphabet’s lifetime revenues now stand at $2.082 trillion.

Financial analyst Edith Reads notes:

Alphabet initially relied heavily on search engine advertising for its revenue. However, as the internet expanded, so did Google’s influence, leading to the development of a wide range of platforms that maximized its revenue potential. Today, Google and YouTube’s extensive ad reach are the key drivers behind the company’s impressive earnings.

Stocklytics financial analyst, Edith Reads

Alphabet’s Revenues in 2023 and 2024

In the first half of 2023, Google had already amassed over $143.7 billion in revenue, with $69.4 billion in Q1 and $74.3 billion in Q2. By the end of the year, the company’s revenue had reached over $305.6 billion, its highest yearly earnings yet. Most of these earnings emanated from its ad services. 

2024 was off to a great start. Although Q1 earnings results were slightly down from the previous quarter by nearly 6%, they represented a 15% uptick from last year’s Q1. Its advertising revenue and Google Cloud business also increased 13% and 28% year-over-year, respectively. 

Furthermore, during this quarter, Alphabet approved its first-ever dividend and announced a $70 billion share buyback program.

In Q2 ’2024, revenue ballooned to $84.2 billion, up by 13% from Q2 ’2023 and a 5% rise quarter-over-quarter. Alphabet shares also rose by over 31% YTD, exceeding the Nasdaq Composite’s 20% growth.

Alphabet’s Sources of Income and Its Growing AI Infrastructure

Google Cloud and advertising revenue, especially from YouTube and the Google Ads platform, continue to be the primary contributors to Alphabet’s earnings. Additionally, digital content, app distribution via Google Play, and Chromecast device revenue are among Alphabet’s leading revenue streams.

Nevertheless, the company’s AI-based infrastructure will likely be the primary source of revenue in the coming years. The company has been increasingly focusing on its AI infrastructure, spending over $12 billion in Q1’24 on data center development.

Moreover, Google Cloud’s operating income had escalated to $900 million from $191 million a year earlier in the first quarter, highlighting the massive gains Google stands to earn with continued cloud developments. 

Google is also working on incorporating Project Astra into Gemini for sound input and vision identification. Additionally, the tech giant plans to integrate its search engine with artificial intelligence, calling it A.I.Overviews, which will generate an overview of the topic a user searches for and display links to learn more. 

These AI initiatives highlight Alphabet’s growing emphasis on artificial intelligence, indicating where the company expects substantial revenue growth in the future.

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