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Amazon's Diverse Growth Engines Fuel Optimism

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By Edith Muthoni

Updated Feb 5, 2024

Amazon’s (NASDAQ: AMZN) stocks have experienced an astonishing surge of 6,200% over the past two decades. The firm has transformed an initial investment of $1,000 into an impressive sum exceeding $63,000 during this period.

This tech behemoth, currently valued at over $1.6 trillion, stands as one of the most valuable enterprises globally.

While past performance is not a reliable predictor of future returns, Amazon’s substantial size doesn’t overshadow the positive factors influencing its trajectory. Despite its massive success, the company continues to benefit from various growth drivers, making it an appealing prospect for investors.

Robust E-Commerce Dominance

Looking ahead three years, Amazon’s multifaceted growth engines remain robust. With net sales reaching $574.8 billion in 2024, second only to Walmart in the U.S., the company shows no signs of slowing down. 

Its dominance in e-commerce, representing nearly 40% of all online spending in the U.S., suggests significant potential for further growth, especially considering that in-person shopping still constitutes 84% of total domestic retail spending.

Additionally, Amazon Prime Video, a prominent player in the streaming industry, is gaining traction. It is the second most popular service after YouTube and Netflix. The ongoing trend of cord-cutting bodes well for the streaming sector, contributing to Amazon’s digital advertising ambitions.

Amazon Web Services (AWS) stands out as a significant catalyst for growth and is recognized as the leading provider of cloud infrastructure. The cloud computing company controls around one-third of the global market. AWS reported a revenue of $24.2 billion in Q4 2023, marking a 13% increase from the previous year. 

This growth, particularly in comparison to competitors, instills confidence in AWS’s significance to Amazon’s overall business. With an impressive operating margin of 29.8% in Q4 2024, AWS’s profitability enhances Amazon’s overall financial outlook.

Why Amazon’s Diverse Growth Drivers Make it a Compelling Investment

The expanding cloud market, estimated to be worth nearly $1.6 trillion by 2030, provides Amazon with a substantial end market for further penetration. AWS’s role in the artificial intelligence (AI) revolution, supported by offerings like Bedrock, CodeGuru, and Kendra, positions Amazon as a pivotal platform for enterprises transitioning their IT spending to off-premises solutions.

Despite a 55% surge in Amazon shares over the last 12 months, the current price-to-sales multiple of 3 remains below the 10-year historical average, suggesting a reasonably priced entry point. This, coupled with the company’s diverse growth drivers, underscores the potential for Amazon to outperform the market in the coming years.

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