Apple's iPad Accounted for Nearly 2 in Every 5 Tablets Shipped Globally in 2023

Apple has consistently held a prominent position, often setting benchmarks for innovation, design, and user experience. According to Stocklytics.com, almost two in every five tablets shipped globally in 2023 were iPads.

Edith Reads, a financial analyst from Stocklytics, commented:

Apple’s iPad has proven to be the most accepted tablet globally. With each new iteration, the iPad receives incremental upgrades and enhancements, ranging from improved performance and display quality to enhanced functionalities and features. This iterative approach ensures that the iPad remains at the forefront of technological advancement, enticing both loyal Apple customers and newcomers alike.

Stocklytics financial analyst, Edith Reads

Apple’s Dominance in the Shrinking Market

In 2023, the top five vendors collectively shipped 128.5 million tablets, with iPads accounting for 48.5 million units. This accounted for 37.7% of the total distribution in the period, marking a drop of nearly 12 million units from the previous year.

Samsung was the second most supplied tablet, accounting for 20.4% of the market share, with 26.2 million units of Samsung tablets distributed in 2023. Like iPads, Samsung’s distribution also dropped by 4.2 million units compared to the other year. Lenovo, Huawei, and Amazon completed the top 5 distributors of tablets in 2023. 

Generally, the shipment of tablets decreased immensely in the year 2023 compared to 2022. In Q4 2023, the global tablet shipment dropped by 17.4% YoY to reach 36.8 million units. The figures represent the most significant drop in the fourth quarter since 2016.

Meeting Diverse Needs

Apple’s success in the tablet market is due to its constant innovation and high-quality standards. Each iPad model has cutting-edge features that set the pace for other vendors. Their processors are highly effective and perform smoothly, with outstanding displays.

iPads’ versatility is one of their driving forces when it comes to sales. The gadgets can perform activities catering to diverse user needs and preferences. For students, the iPad is a powerful education tool, where learners rely on apps, digital textbooks, and other tools like Apple pencils and smart keyboards to learn.

Professionals are also drawn to Apple tablets for several tasks. iPads are easily used for email management and content creation, among other activities. Apple applications are beneficial for task management and execution.

Apple iPads are inclusive devices for users with different abilities. Their features, including VoiceOver, Magnifier, and Switch Control, give people with disabilities control and easy use of the iPad.

The American multinational corporation and technology company’s commitment to excellence and its ability to anticipate and adapt to evolving consumer trends continue to fuel the success of the iPad in the tablet market.