Clorox (CLX) Stock Price & Analysis

CLX price $88.20 +1.36 +1.57%

Ticker
CLX
Price
$88.20
Change
+1.36 +1.57%
Market cap ?
$10.67B
P/E ?
18.02
Forward P/E ?
15.49
Dividend yield ?
5.73%
Beta ?
0.57
Sector
Consumer Defensive
Industry
Household & Personal Products
Stocklytics score
48
Value
62
Quality
55
Growth
26

Stocklytics score rationale: value 62, quality 55, growth 26.

Financials

2017201820192020202120222023202420252026
5973000000612400000062140000006721000000734100000071070000007389000000709300000071040000006720000000

The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula…

Fair value

CLX fair value $120.90. Price $88.20. Price is 27% below fair value.

Below fair value, and cheaper than usual. A larger discount than on 96% of days in the past 5 years.

Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.

Calculated with a 10-year free-cash-flow discount. Starting free cash flow 549.67M. Growth 6.68%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 8.70% (beta 0.8). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 120.94M. Net debt 5.38B. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.

Compare CLX

Earnings

DateEPS actualEPS estimateRevenueRevenue estimate
2026-11-02—1.07—1.88B
2026-08-031.661.641.95B1.91B
2026-04-301.641.551.67B1.67B
2026-02-031.391.431.67B1.64B
2025-11-030.850.821.43B1.40B
2025-07-312.872.201.99B1.93B
2025-05-051.451.551.67B1.72B
2025-02-031.551.391.69B1.63B
2024-10-301.861.401.76B1.65B
2024-08-011.821.561.90B1.95B
2024-04-301.711.371.81B1.87B
2024-02-012.161.101.99B1.80B
2023-11-010.49-0.221.39B1.31B
2023-08-021.671.182.02B1.88B
2023-05-021.511.221.92B1.82B
2023-02-020.980.651.72B1.66B
2022-11-010.930.741.74B1.69B
2022-08-030.930.931.80B1.86B
2022-05-021.310.971.81B1.79B
2022-02-030.660.781.69B1.67B
2021-11-011.211.031.81B1.69B
2021-08-030.951.291.80B1.80B
2021-04-301.621.481.78B1.86B
2021-02-042.031.781.84B1.58B
2020-11-023.222.321.92B1.76B
2020-08-032.411.991.98B1.64B
2020-05-011.891.671.78B1.71B
2020-02-041.461.311.45B1.30B
2019-10-311.591.541.51B1.46B
2019-08-011.881.831.63B1.58B
2019-05-011.441.451.55B1.56B
2019-02-041.401.301.47B1.37B
2018-10-311.621.581.56B1.52B
2018-08-021.661.571.69B1.68B
2018-05-021.371.311.52B1.45B
2018-02-021.771.221.42B984.00M
2017-11-011.461.411.50B1.46B
2017-08-031.521.491.65B1.61B
2017-05-031.311.301.48B1.47B
2017-02-031.251.221.41B1.50B

Dividends

Yield 5.65%. Payout ratio 102.56%. Frequency Quarterly.

Safety score 52/100 · Watch. Payout ratio is 103% of earnings, above what earnings cover. Dividends are larger than free cash flow. Dividends were paid in 45 separate years. Yield is 5.6%, in a range that is usually sustainable.

Ex-dateDividendRecordPaymentFrequency
2026-10-28$1.252026-10-282026-11-13Quarterly
2026-08-12$1.252026-08-122026-08-28Quarterly
2026-04-22$1.242026-04-222026-05-08Quarterly
2026-01-28$1.242026-01-282026-02-13Quarterly
2025-10-22$1.242025-10-222025-11-06Quarterly
2025-08-13$1.242025-08-132025-08-29Quarterly
2025-04-23$1.222025-04-232025-05-09Quarterly
2025-01-29$1.222025-01-292025-02-14Quarterly
2024-10-23$1.222024-10-232024-11-07Quarterly
2024-08-14$1.222024-08-142024-08-30Quarterly
2024-04-23$1.202024-04-242024-05-10Quarterly
2024-01-23$1.202024-01-242024-02-09Quarterly
2023-10-24$1.202023-10-252023-11-09Quarterly
2023-08-08$1.202023-08-092023-08-25Quarterly
2023-04-25$1.182023-04-262023-05-12Quarterly
2023-01-24$1.182023-01-252023-02-10Quarterly
2022-10-25$1.182022-10-262022-11-10Quarterly
2022-07-26$1.182022-07-272022-08-12Quarterly
2022-04-26$1.162022-04-272022-05-13Quarterly
2022-01-25$1.162022-01-262022-02-11Quarterly
2021-10-26$1.162021-10-272021-11-10Quarterly
2021-07-27$1.162021-07-282021-08-13Quarterly
2021-04-20$1.112021-04-212021-05-07Quarterly
2021-01-26$1.112021-01-272021-02-12Quarterly
2020-11-03$1.112020-11-042020-11-20Quarterly
2020-07-28$1.112020-07-292020-08-14Quarterly
2020-04-21$1.062020-04-222020-05-08Quarterly
2020-01-28$1.062020-01-292020-02-14Quarterly
2019-10-29$1.062019-10-302019-11-15Quarterly
2019-07-30$1.062019-07-312019-08-16Quarterly
2019-04-23$0.962019-04-242019-05-10Quarterly
2019-01-22$0.962019-01-232019-02-08Quarterly
2018-10-30$0.962018-10-312018-11-16Quarterly
2018-07-31$0.962018-08-012018-08-17Quarterly
2018-04-24$0.962018-04-252018-05-11Quarterly
2018-01-23$0.842018-01-242018-02-09Quarterly
2017-10-24$0.842017-10-252017-11-13Quarterly
2017-07-17$0.842017-07-192017-08-04Quarterly
2017-04-17$0.802017-04-192017-05-05Quarterly
2017-01-23$0.802017-01-252017-02-10Quarterly
2016-10-24$0.802016-10-262016-11-14Quarterly
2016-07-25$0.802016-07-272016-08-12Quarterly
2016-04-18$0.772016-04-202016-05-06Quarterly
2016-01-25$0.772016-01-272016-02-12Quarterly
2015-10-26$0.772015-10-282015-11-13Quarterly
2015-07-20$0.772015-07-222015-08-07Quarterly
2015-04-20$0.742015-04-222015-05-08Quarterly
2015-01-26$0.742015-01-282015-02-13Quarterly
2014-10-27$0.742014-10-292014-11-14Quarterly
2014-07-21$0.742014-07-232014-08-08Quarterly
2014-04-21$0.712014-04-232014-05-09Quarterly
2014-01-27$0.712014-01-292014-02-14Quarterly
2013-10-28$0.712013-10-302013-11-15Quarterly
2013-07-22$0.712013-07-242013-08-09Quarterly
2013-04-22$0.642013-04-242013-05-10Quarterly
2013-01-18$0.642013-01-232013-02-15Quarterly
2012-10-22$0.642012-10-242012-11-16Quarterly
2012-07-23$0.642012-07-252012-08-10Quarterly
2012-04-23$0.602012-04-252012-05-11Quarterly
2012-01-24$0.602012-01-262012-02-13Quarterly
2011-10-24$0.602011-10-262011-11-14Quarterly
2011-07-25$0.602011-07-272011-08-12Quarterly
2011-04-25$0.552011-04-272011-05-13Quarterly
2011-01-25$0.552011-01-272011-02-14Quarterly
2010-10-25$0.552010-10-272010-11-12Quarterly
2010-07-26$0.552010-07-282010-08-13Quarterly
2010-04-26$0.502010-04-282010-05-14Quarterly
2010-01-26$0.502010-01-282010-02-12Quarterly
2009-10-26$0.502009-10-282009-11-13Quarterly
2009-07-23$0.502009-07-272009-08-14Quarterly
2009-04-23$0.462009-04-272009-05-15Quarterly
2009-01-26$0.462009-01-282009-02-13Quarterly
2008-10-24$0.462008-10-282008-11-14Quarterly
2008-07-24$0.462008-07-282008-08-15Quarterly
2008-04-23$0.402008-04-252008-05-15Quarterly
2008-01-24$0.402008-01-282008-02-15Quarterly
2007-10-29$0.402007-10-312007-11-15Quarterly
2007-07-25$0.402007-07-272007-08-15Quarterly
2007-04-25$0.312007-04-272007-05-15Quarterly
2007-01-29$0.312007-01-312007-02-15Quarterly

Insider trades

DateInsiderActionSharesPriceValue
2026-10-05Rendle Linda JBuy29.35K$80.412.36M
2026-10-05Rendle Linda JSell692$80.4155.64K
2026-10-05Rendle Linda JSell11.99K$80.41964.04K
2026-10-05Peck Laurene EBuy1.17K$80.4194.24K
2026-10-05Peck Laurene ESell30$80.412.41K
2026-10-05Peck Laurene ESell339$80.4127.26K
2026-10-05Marriner KirstenBuy6.64K$80.41533.68K
2026-10-05Marriner KirstenSell1.95K$80.41156.88K
2026-10-05Marriner KirstenSell2.14K$80.41172.24K
2026-10-05Hyder Chris TBuy4.19K$80.41337.00K
2026-10-05Hyder Chris TSell100$80.418.04K
2026-10-05Hyder Chris TSell1.53K$80.41123.19K
2026-10-05Hilt Angela CBuy6.64K$80.41533.68K
2026-10-05Hilt Angela CSell2.30K$80.41184.62K
2026-10-05Hilt Angela CSell2.35K$80.41189.04K
2026-10-05Bellet LucBuy1.68K$80.41134.85K
2026-10-05Bellet LucSell580$80.4146.64K
2026-10-05Bellet LucSell1.03K$80.4182.90K
2026-10-05Barton NinaSell1.11K$80.4188.93K
2026-09-30WILLIAMS CHRISTOPHER JBuy339——
2026-09-30WEINER RUSSELL JBuy417——
2026-09-30Shattock Matthew JBuy648——
2026-09-30Plaines StephanieBuy339——
2026-09-30Breber Pierre RBuy417——
2026-09-23Peck Laurene EBuy2.19K$83.94184.00K
2026-09-23Marriner KirstenBuy12.39K$83.941.04M
2026-09-23Hyder Chris TBuy13.34K$83.941.12M
2026-09-23Bellet LucBuy11.91K$83.94999.98K
2026-09-23Rendle Linda JBuy50.99K$83.944.28M
2026-09-23Barton NinaBuy10.72K$83.94899.92K
2026-09-23Hilt Angela CBuy11.44K$83.94959.94K
2026-08-28WILLIAMS CHRISTOPHER JBuy276——
2026-08-28WEINER RUSSELL JBuy227——
2026-08-28Shattock Matthew JBuy255——
2026-08-28Plaines StephanieBuy99——
2026-08-28Breber Pierre RBuy43——
2026-07-22Barton NinaSell1.68K$95.69160.85K
2026-07-15Hyder Chris TSell277$94.7526.25K
2026-06-30WILLIAMS CHRISTOPHER JBuy288——
2026-06-30WEINER RUSSELL JBuy354——
2026-06-30Plaines StephanieBuy288——
2026-06-30Shattock Matthew JBuy550——
2026-06-30Breber Pierre RBuy354——
2026-06-17Bellet LucBuy42.12K$94.974.00M
2026-06-17Hilt Angela CBuy26.32K$94.972.50M
2026-06-17Marriner KirstenBuy26.32K$94.972.50M
2026-06-17Hyder Chris TBuy42.12K$94.974.00M
2026-05-08WILLIAMS CHRISTOPHER JBuy297——
2026-05-08WEINER RUSSELL JBuy242——
2026-05-08Plaines StephanieBuy104——
2026-05-08Shattock Matthew JBuy271——
2026-05-08Breber Pierre RBuy42——
2026-05-05Breber Pierre RBuy5.00K$85.82429.12K
2026-04-01Bellet LucSell244$103.6325.29K
2026-03-31WILLIAMS CHRISTOPHER JBuy265——
2026-03-31WEINER RUSSELL JBuy326——
2026-03-31Shattock Matthew JBuy507——
2026-03-31Breber Pierre RBuy326——
2026-03-31Plaines StephanieBuy265——
2026-03-13Hyder Chris TSell41$108.734.46K
2026-03-13Grier StaceySell32$108.733.48K
2026-02-13WILLIAMS CHRISTOPHER JBuy213——
2026-02-13WEINER RUSSELL JBuy172——
2026-02-13Shattock Matthew JBuy191——
2026-02-13Breber Pierre RBuy27——
2026-02-13Plaines StephanieBuy73——
2025-12-31WILLIAMS CHRISTOPHER JBuy273——
2025-12-31WILLIAMS CHRISTOPHER JBuy1.64K——
2025-12-31WEINER RUSSELL JBuy335——
2025-12-31WEINER RUSSELL JBuy1.64K——
2025-12-31Shattock Matthew JBuy521——
2025-12-31Shattock Matthew JBuy1.64K——
2025-12-31Plaines StephanieBuy273——
2025-12-31Plaines StephanieBuy1.64K——
2025-12-31MACKAY A D DAVIDBuy1.64K——
2025-12-31Lee EstherBuy1.64K——
2025-12-31Fleischer Spencer CBuy145——
2025-12-31Fleischer Spencer CBuy1.22K——
2025-12-31Charter JuliaBuy1.64K——
2025-12-31Breber Pierre RBuy335——
2025-12-31Breber Pierre RBuy1.64K——
2025-12-31Bratspies Stephen BBuy1.64K——
2025-12-31Boswell GinaBuy825——
2025-12-12Reynolds Eric HSell255$102.8326.22K
2025-12-12Rendle Linda JSell829$102.8385.25K
2025-12-12Peck Laurene ESell24$102.832.47K
2025-12-12Marriner KirstenSell310$102.8331.88K
2025-12-12Hyder Chris TSell133$102.8313.68K
2025-12-12Grier StaceySell65$102.836.68K
2025-12-12Hilt Angela CSell347$102.8335.68K
2025-11-21Breber Pierre RBuy4.00K$104.13416.52K
2025-11-06WILLIAMS CHRISTOPHER JBuy227——
2025-11-06WEINER RUSSELL JBuy179——
2025-11-06Shattock Matthew JBuy199——
2025-11-06Plaines StephanieBuy63——
2025-11-06MACKAY A D DAVIDBuy109——
2025-11-06Lee EstherBuy162——
2025-11-06Fleischer Spencer CBuy219——
2025-11-06Charter JuliaBuy33——
2025-11-06Breber Pierre RBuy9——

Institutional holders

Latest filed quarter: Q2 2026.

Institutions holding: 1.10K, holders -27 vs prior quarter. Ownership 86.54%.

HolderSharesChangeChange %Value
BLACKROCK, INC.10.04M-127.45K-1.25%958.64M
STATE STREET CORP8.43M177.95K+2.16%804.80M
VANGUARD CAPITAL MANAGEMENT LLC7.90M45.95K+0.59%753.63M
INVESCO LTD.6.01M1.15M+23.68%573.60M
VANGUARD PORTFOLIO MANAGEMENT LLC5.80M15.36K+0.27%553.55M
GEODE CAPITAL MANAGEMENT, LLC3.27M36.87K+1.14%310.44M
VAN ECK ASSOCIATES CORP2.97M-245.43K-7.63%283.74M
MORGAN STANLEY2.25M-469.23K-17.28%214.44M
MILLENNIUM MANAGEMENT LLC2.07M1.38M+199.63%197.85M
UBS GROUP AG1.98M1.07M+116.59%189.01M
BANK OF AMERICA CORP /DE/1.88M477.93K+34.00%179.78M
CITADEL ADVISORS LLC1.77M1.54M+667.41%168.46M
PROSHARE ADVISORS LLC1.64M119.25K+7.87%156.06M
NORTHERN TRUST CORP1.58M-9.91K-0.62%150.98M
BANK OF NEW YORK MELLON CORP1.29M10.16K+0.79%123.15M
CONFLUENCE INVESTMENT MANAGEMENT LLC1.25M315.07K+33.78%119.08M
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC1.21M-26.93K-2.18%115.53M
DIMENSIONAL FUND ADVISORS LP1.20M275.03K+29.62%114.89M
EQUITY INVESTMENT CORP1.17M1.17MNew111.80M
WELLS FARGO & COMPANY/MN1.15M516.54K+81.53%109.76M
SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P.1.14M1.14MNew108.52M
CHARLES SCHWAB INVESTMENT MANAGEMENT INC1.14M-14.85K-1.29%108.52M
GOLDMAN SACHS GROUP INC1.09M-166.54K-13.23%104.23M
MASTERS CAPITAL MANAGEMENT LLC1.00M500.00K+100.00%95.44M
NORGES BANK940.16K940.16KNew89.73M

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Clorox (CLX) Stock Price & Analysis

CLX$88.20+1.36 +1.57%

$10.67B

Market Cap

18.02

P/E

15.49

Forward P/E

48

Score

Price History