Coupang (CPNG) Stock Forecast & Price Target
$26.50B
Market Cap
-32.50
P/E
46.59
Forward P/E
49
Score
CPNG price $14.74 +0.63 +4.46%
Stocklytics score rationale: value 42, quality 30, growth 76.
| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 4053589000 | 6273263000 | 11967339000 | 18406000000 | 20583000000 | 24383000000 | 30268000000 | 34534000000 |
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings…
CPNG fair value $10.04. Price $14.74. Price is 47% above fair value.
Above fair value, but less expensive than usual. A smaller premium than on 89% of days in the past 5 years.
Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.
Calculated with a 10-year free-cash-flow discount. Starting free cash flow 1.09B. Growth 20.00%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 10.71% (beta 1.2). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 1.80B. Net debt -1.68B. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.
| Date | EPS actual | EPS estimate | Revenue | Revenue estimate |
|---|---|---|---|---|
| 2026-11-03 | — | -0.09 | — | 9.76B |
| 2026-08-04 | -0.32 | -0.27 | 8.86B | 8.92B |
| 2026-05-05 | -0.15 | -0.09 | 8.50B | 8.48B |
| 2026-02-26 | -0.01 | 0.03 | 8.84B | 9.06B |
| 2025-11-04 | 0.05 | 0.04 | 9.27B | 9.15B |
| 2025-08-05 | 0.02 | 0.07 | 8.52B | 8.38B |
| 2025-05-06 | 0.06 | 0.05 | 7.91B | 8.02B |
| 2025-02-25 | 0.04 | 0.01 | 7.96B | 8.14B |
| 2024-11-05 | 0.06 | 0.01 | 7.87B | 7.76B |
| 2024-08-06 | 0.07 | 0.01 | 7.32B | 7.39B |
| 2024-05-07 | 0.05 | 0.05 | 7.11B | 6.95B |
| 2024-02-27 | 0.08 | 0.06 | 6.56B | 6.40B |
| 2023-11-07 | 0.05 | 0.07 | 6.18B | 6.42B |
| 2023-08-08 | 0.08 | 0.05 | 5.84B | 5.68B |
| 2023-05-09 | 0.05 | 0.05 | 5.80B | 5.64B |
| 2023-02-28 | 0.06 | 0.05 | 5.33B | 5.40B |
| 2022-11-09 | 0.05 | 0.01 | 5.10B | 5.17B |
| 2022-08-10 | -0.04 | -0.11 | 5.04B | 5.18B |
| 2022-05-11 | -0.12 | -0.59 | 5.12B | 5.25B |
| 2022-03-02 | -0.23 | -0.20 | 5.08B | 5.18B |
| 2021-11-12 | -0.19 | -0.10 | 4.64B | 3.88B |
| 2021-08-11 | -0.13 | -0.13 | 4.48B | 4.48B |
| 2021-05-12 | -0.68 | -0.16 | 4.21B | 9.59B |
| 2021-03-11 | -0.11 | — | 3.14B | — |
| 2020-12-31 | -0.06 | — | 3.80B | — |
| 2020-06-30 | -0.06 | — | 2.61B | — |
| 2020-03-31 | -0.07 | — | 2.41B | — |
Yield 0.00%. Payout ratio 0.00%. Frequency —.
Safety score 37/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. No dividend history was found. There is no dividend yield.
| Ex-date | Dividend | Record | Payment | Frequency |
|---|---|---|---|---|
| No data yet. | ||||
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-10-02 | Lee Jonathan D. | Sell | 5.52K | $13.65 | 75.34K |
| 2026-08-10 | Rogers Harold | Sell | 192.11K | $16.18 | 3.11M |
| 2026-08-10 | Lee Jonathan D. | Sell | 5.52K | $16.10 | 88.87K |
| 2026-06-11 | Toubassy Ambereen | Buy | 19.57K | — | — |
| 2026-06-11 | Sun Benjamin | Buy | 19.27K | — | — |
| 2026-06-11 | Sharma Asha | Buy | 17.97K | — | — |
| 2026-06-11 | MEHTA NEIL | Buy | 17.39K | — | — |
| 2026-06-11 | Franceschi Pedro | Buy | 17.97K | — | — |
| 2026-06-11 | Child Jason | Buy | 21.30K | — | — |
| 2026-05-14 | Toubassy Ambereen | Buy | 69 | — | — |
| 2026-04-01 | Rogers Harold | Buy | 213.88K | — | — |
| 2026-04-01 | Anand Gaurav | Buy | 260.40K | — | — |
| 2026-04-01 | Lee Jonathan D. | Buy | 47.18K | — | — |
| 2026-04-01 | Lee Jonathan D. | Buy | 18.16K | — | — |
| 2026-03-18 | Sun Benjamin | Buy | 706 | — | — |
| 2026-03-18 | Child Jason | Buy | 1.15K | — | — |
| 2026-03-13 | MEHTA NEIL | Buy | 2.33M | $18.40 | 42.92M |
| 2026-03-12 | MEHTA NEIL | Buy | 3.00M | $18.68 | 56.04M |
| 2026-03-11 | MEHTA NEIL | Buy | 2.02M | $18.64 | 37.60M |
| 2026-02-11 | Anand Gaurav | Buy | 190.74K | — | — |
| 2026-02-11 | Rogers Harold | Buy | 247.92K | — | — |
| 2026-02-11 | Rogers Harold | Buy | 21.67K | — | — |
| 2026-01-02 | Lee Jonathan D. | Sell | 2.68K | $23.62 | 63.28K |
| 2025-11-10 | Anand Gaurav | Sell | 75.35K | $29.02 | 2.19M |
| 2025-11-03 | Kolari Pranam | Sell | 11.65K | $31.98 | 372.61K |
| 2025-09-11 | Franceschi Pedro | Sell | 21.43K | $32.05 | 686.77K |
| 2025-09-11 | Rogers Harold | Sell | 64.75K | $32.06 | 2.08M |
| 2025-09-09 | Sun Benjamin | Sell | 785.91K | $31.86 | 25.04M |
| 2025-09-09 | Sun Benjamin | Sell | 29.88K | $32.35 | 966.80K |
| 2025-08-20 | SVF Investments (UK) Ltd | Sell | 20.00M | $28.00 | 560.00M |
| 2025-08-11 | Anand Gaurav | Sell | 75.35K | $27.79 | 2.09M |
| 2025-08-04 | Kolari Pranam | Sell | 11.65K | $29.14 | 339.57K |
| 2025-06-13 | SVF Investments (UK) Ltd | Sell | 10.00M | $28.25 | 282.50M |
| 2025-06-12 | Toubassy Ambereen | Buy | 353 | — | — |
| 2025-06-12 | Child Jason | Buy | 353 | — | — |
| 2025-06-12 | Franceschi Pedro | Buy | 10.95K | — | — |
| 2025-06-12 | MEHTA NEIL | Buy | 12.45K | — | — |
| 2025-06-12 | Child Jason | Buy | 11.48K | — | — |
| 2025-06-12 | Sharma Asha | Buy | 10.95K | — | — |
| 2025-06-12 | Sun Benjamin | Buy | 11.30K | — | — |
| 2025-06-12 | Toubassy Ambereen | Buy | 11.04K | — | — |
| 2025-06-12 | Warsh Kevin M | Buy | 11.48K | — | — |
| 2025-05-29 | Anand Gaurav | Sell | 175.00K | $28.11 | 4.92M |
| 2025-05-28 | Sun Benjamin | Sell | 200.00K | $28.36 | 5.67M |
| 2025-05-15 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 650.00K | $26.86 | 17.46M |
| 2025-05-14 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 750.00K | $26.78 | 20.08M |
| 2025-05-12 | Anand Gaurav | Sell | 75.35K | $26.10 | 1.97M |
| 2025-05-08 | GREENOAKS CAPITAL PARTNERS LLC | Sell | 4.66M | — | — |
| 2025-05-08 | SVF Investments (UK) Ltd | Sell | 30.00M | $25.75 | 772.50M |
| 2025-05-08 | Sun Benjamin | Sell | 200.00K | $26.03 | 5.21M |
| 2025-05-08 | Kang Hanseung | Sell | 69.93K | $26.17 | 1.83M |
| 2025-05-08 | Lee Jonathan D. | Sell | 8.11K | $26.17 | 212.13K |
| 2025-05-08 | Kolari Pranam | Sell | 6.78K | $26.17 | 177.39K |
| 2025-05-02 | Kolari Pranam | Sell | 9.35K | $23.85 | 222.93K |
| 2025-04-07 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 5.47M | $23.05 | 126.00M |
| 2025-04-02 | Kolari Pranam | Sell | 675 | $21.94 | 14.81K |
| 2025-04-01 | Lee Jonathan D. | Buy | 12.04K | — | — |
| 2025-04-01 | Kolari Pranam | Buy | 57.49K | — | — |
| 2025-04-01 | Child Jason | Buy | 88 | — | — |
| 2025-04-01 | Toubassy Ambereen | Buy | 88 | — | — |
| 2025-03-17 | Sun Benjamin | Sell | 31.19K | $22.82 | 711.64K |
| 2025-03-17 | Sun Benjamin | Sell | 218.81K | $23.51 | 5.15M |
| 2025-03-17 | Kang Hanseung | Sell | 40.00K | $23.00 | 920.00K |
| 2025-03-10 | Anand Gaurav | Sell | 75.35K | $22.03 | 1.66M |
| 2025-03-05 | Rogers Harold | Sell | 273.98K | $23.50 | 6.44M |
| 2025-02-28 | Rogers Harold | Buy | 168.36K | — | — |
| 2025-02-28 | Kang Hanseung | Buy | 131.26K | — | — |
| 2025-02-28 | Anand Gaurav | Buy | 480.49K | — | — |
| 2025-02-27 | Kolari Pranam | Sell | 7.17K | $24.76 | 177.58K |
| 2025-02-03 | Kolari Pranam | Sell | 8.46K | $22.98 | 194.39K |
| 2025-01-27 | Rogers Harold | Buy | 177.98K | — | — |
| 2025-01-27 | Kang Hanseung | Buy | 34.04K | — | — |
| 2025-01-02 | Kolari Pranam | Sell | 775 | $22.10 | 17.13K |
| 2024-11-12 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 200.00K | $24.46 | 4.89M |
| 2024-11-11 | Kim Bom | Sell | 17.00M | — | — |
| 2024-11-11 | Kim Bom | Buy | 17.00M | — | — |
| 2024-11-11 | Kim Bom | Sell | 15.00M | $22.97 | 344.55M |
| 2024-11-11 | Kim Bom | Sell | 2.00M | — | — |
| 2024-11-11 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 687.70K | $24.08 | 16.56M |
| 2024-11-08 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 750.00K | $24.01 | 18.01M |
| 2024-11-07 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 612.50K | $24.77 | 15.17M |
| 2024-11-07 | Kolari Pranam | Sell | 5.49K | $24.27 | 133.34K |
| 2024-11-04 | Kolari Pranam | Sell | 11.63K | $25.36 | 294.96K |
| 2024-10-02 | Kolari Pranam | Sell | 956 | $24.23 | 23.16K |
| 2024-08-22 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 200.00K | $22.93 | 4.59M |
| 2024-08-21 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 100.00K | $22.95 | 2.29M |
| 2024-08-19 | Sun Benjamin | Sell | 200.00K | $23.36 | 4.67M |
| 2024-08-15 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 100.00K | $22.39 | 2.24M |
| 2024-08-14 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 150.00K | $22.15 | 3.32M |
| 2024-08-14 | Kolari Pranam | Sell | 6.24K | $22.63 | 141.10K |
| 2024-08-13 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 1.30K | $22.58 | 29.36K |
| 2024-08-13 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 250.00K | $22.59 | 5.65M |
| 2024-08-13 | Anand Gaurav | Sell | 200.00K | $22.75 | 4.55M |
| 2024-08-09 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 150.00K | $22.64 | 3.40M |
| 2024-08-08 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 101.58K | $22.77 | 2.31M |
| 2024-08-08 | GREENOAKS CAPITAL PARTNERS LLC | Buy | 698.42K | $22.22 | 15.52M |
| 2024-08-02 | Kolari Pranam | Sell | 10.43K | $19.90 | 207.60K |
| 2024-07-02 | Kolari Pranam | Sell | 673 | $21.13 | 14.22K |
| 2024-06-26 | Sun Benjamin | Buy | 118 | — | — |
| 2024-06-26 | Sun Benjamin | Sell | 443 | — | — |
Latest filed quarter: Q2 2026.
Institutions holding: 648, holders -15 vs prior quarter. Ownership 74.98%.
| Holder | Shares | Change | Change % | Value |
|---|---|---|---|---|
| SB INVESTMENT ADVISERS (UK) LTD | 289.54M | 0 | 0.00% | 5.03B |
| BAILLIE GIFFORD & CO | 78.74M | -41.91M | -34.74% | 1.37B |
| DODGE & COX | 72.19M | 186.10K | +0.26% | 1.25B |
| BLACKROCK, INC. | 62.40M | -2.49M | -3.83% | 1.08B |
| ARTISAN PARTNERS LIMITED PARTNERSHIP | 50.44M | 16.77M | +49.81% | 876.13M |
| MORGAN STANLEY | 50.03M | -6.12M | -10.90% | 868.94M |
| ASPEX MANAGEMENT (HK) LTD | 38.03M | 21.99M | +137.12% | 660.56M |
| TIGER GLOBAL MANAGEMENT LLC | 36.47M | 1.87M | +5.41% | 633.45M |
| MASSACHUSETTS INSTITUTE OF TECHNOLOGY | 29.13M | 9.90M | +51.48% | 506.00M |
| GREENOAKS LLC | 25.70M | 0 | 0.00% | 446.49M |
| GEODE CAPITAL MANAGEMENT, LLC | 23.94M | -939.85K | -3.78% | 415.96M |
| POINT72 ASSET MANAGEMENT, L.P. | 22.41M | 14.61M | +187.46% | 389.22M |
| GOLDMAN SACHS GROUP INC | 20.45M | 19.29M | +1666.92% | 355.19M |
| NORGES BANK | 20.36M | 20.36M | New | 353.71M |
| STATE STREET CORP | 19.89M | -833.79K | -4.02% | 345.56M |
| VANGUARD CAPITAL MANAGEMENT LLC | 16.37M | 158.04K | +0.97% | 284.33M |
| HARRIS ASSOCIATES L P | 14.30M | 4.31M | +43.23% | 248.34M |
| HOLOCENE ADVISORS, LP | 14.14M | -4.01M | -22.08% | 245.53M |
| ASSENAGON ASSET MANAGEMENT S.A. | 13.24M | -3.88M | -22.67% | 229.92M |
| KONTIKI CAPITAL MANAGEMENT (HK) LTD. | 13.05M | 1.19M | +10.04% | 226.68M |
| ABRAMS CAPITAL MANAGEMENT, L.P. | 13.02M | 0 | 0.00% | 226.12M |
| CORONATION FUND MANAGERS LTD. | 12.50M | 723.82K | +6.15% | 217.04M |
| MADISON AVENUE PARTNERS, LP | 12.46M | 3.09M | +33.04% | 216.38M |
| FOXHAVEN ASSET MANAGEMENT, LP | 11.53M | -3.32M | -22.37% | 200.23M |
| FIDUCIARY TRUST CO | 11.41M | -265.78K | -2.28% | 198.17M |
Consensus Buy from 18 analysts. Average price target $25.25, +71.3% versus the current price. Low $21.50. High $31.00.
Insights · Dividends · Forecast · Financials · Learn
Analysts have an average 12-month price target of $25.25 for Coupang (CPNG), 71.3% above the current price of $14.74. Of 18 analysts covering the stock, 14 rate it Buy or Strong Buy, 3 Hold, and 1 Sell or Strong Sell, giving a consensus of Buy.
Forecasts are third-party estimates and often wrong. They are not investment advice.
| Low | $21.50 |
|---|---|
| Average | $25.25 |
| High | $31.00 |
The average is 71.3% above the current price of $14.74.
Of 18 analysts, 14 rate Coupang Buy or Strong Buy, 3 Hold, and 1 Sell or Strong Sell. The consensus label is Buy. That split is not a recommendation.
Analyst averages on file: 2026, EPS -0.53, revenue $37.11 billion. 2027, EPS $0.32, revenue $42.56 billion.
The Stocklytics Score for CPNG is 49 out of 100. It averages value, quality, and growth against a large-cap US universe. It is not a price target and not a buy or sell rating. Fair value is a separate estimate on the fair value tab.
$25.25 average, with a published range of $21.50 to $31.00.
The consensus is Buy from 18 analysts. This is not a recommendation.
Analysts' average EPS estimate for 2026 on file is -0.53. The average revenue estimate is $37.11 billion.
No reliable forecast exists that far out.
The next earnings date is shown on the stock page when a future report is on the calendar. This forecast does not invent a date.
Related: Coupang · Financials · Dividends · Compare · AI stocks
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$26.50B
Market Cap
-32.50
P/E
46.59
Forward P/E
49
Score