FitLife Brands (FTLF) Stock Insights
$77.95M
Market Cap
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P/E
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Forward P/E
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Score
FTLF price $8.30 +0.04 +0.48%
FTLF fair value $25.88. Price $8.30. Price is 68% below fair value.
Below fair value, and cheaper than usual. A larger discount than on more than 99% of days in the past 5 years.
Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.
Calculated with a 10-year free-cash-flow discount. Starting free cash flow 10.02M. Growth 20.00%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 10.00%. Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 9.39M. Net debt 43.60M. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.
Model uncertainty high for this stock
| Date | EPS actual | EPS estimate | Revenue | Revenue estimate |
|---|---|---|---|---|
| 2026-11-12 | — | 0.25 | — | 26.80M |
| 2026-08-13 | 0.20 | 0.20 | 26.55M | 26.00M |
| 2026-05-14 | 0.17 | 0.14 | 25.32M | 24.87M |
| 2026-03-31 | 0.17 | 0.25 | 25.91M | 27.00M |
| 2025-11-13 | 0.10 | 0.25 | 23.48M | 23.85M |
| 2025-08-14 | 0.18 | 0.18 | 16.13M | 16.62M |
| 2025-05-15 | 0.20 | 0.24 | 15.94M | 17.91M |
| 2025-03-27 | 0.21 | 0.23 | 15.01M | 14.95M |
| 2024-11-14 | 0.23 | 0.25 | 15.98M | 15.41M |
| 2024-08-14 | 0.26 | — | 16.93M | — |
| 2024-05-14 | 0.22 | — | 16.55M | — |
| 2024-03-29 | 0.15 | — | 13.30M | — |
| 2023-11-13 | 0.17 | — | 13.90M | — |
| 2023-08-14 | 0.45 | — | 14.76M | — |
| 2023-05-15 | 0.25 | — | 10.74M | — |
| 2023-03-27 | 0.05 | — | 5.37M | — |
| 2022-11-10 | 0.12 | — | 8.31M | — |
| 2022-10-13 | 0.10 | — | 6.90M | — |
| 2022-08-15 | 0.16 | — | 8.00M | — |
| 2022-06-17 | 0.14 | — | 7.46M | — |
| 2021-11-12 | 0.12 | — | 6.71M | — |
| 2021-08-16 | 0.16 | — | 8.14M | — |
| 2021-05-14 | 0.18 | — | 6.16M | — |
| 2021-03-26 | 0.15 | — | 5.93M | — |
| 2020-11-12 | 0.18 | — | 6.92M | — |
| 2020-08-13 | -0.01 | — | 2.74M | — |
| 2020-05-15 | 0.16 | — | 6.15M | — |
| 2020-03-30 | 0.08 | — | 3.70M | — |
| 2019-11-11 | 0.09 | — | 5.32M | — |
| 2019-08-09 | 0.05 | — | 4.62M | — |
| 2019-05-15 | 0.12 | — | 5.88M | — |
| 2019-03-22 | -0.04 | — | 3.50M | — |
| 2018-11-15 | 0.04 | — | 4.58M | — |
| 2018-08-14 | 0.02 | — | 4.38M | — |
| 2018-05-16 | 0.02 | — | 4.61M | — |
| 2018-04-17 | -0.29 | — | 3.16M | — |
| 2017-11-15 | -0.06 | — | 4.03M | — |
| 2017-08-22 | -0.02 | — | 5.02M | — |
| 2017-05-23 | 0.04 | — | 5.59M | — |
| 2017-04-18 | -0.14 | — | 3.70M | — |
Yield 0.00%. Payout ratio 0.00%. Frequency Irregular.
Safety score 43/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. Dividend history is short. There is no dividend yield.
| Ex-date | Dividend | Record | Payment | Frequency |
|---|---|---|---|---|
| 2008-01-09 | $12.50 | — | — | Irregular |
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-28 | York Jakob | Buy | 4.00K | $9.79 | 39.16K |
| 2026-08-19 | Pappas Shannon K. | Buy | 1.00K | $10.25 | 10.25K |
| 2026-05-15 | Hansen Ryan P. | Buy | 50.00K | — | — |
| 2026-05-15 | Hansen Ryan P. | Buy | 46.50K | $10.50 | 488.25K |
| 2026-05-15 | Hansen Ryan P. | Buy | 28.50K | $10.50 | 299.25K |
| 2026-04-10 | Lingenbrink Matthew | Buy | 3.00K | $9.76 | 29.28K |
| 2026-04-10 | Dawson Grant Robert | Buy | 3.00K | $9.98 | 29.94K |
| 2026-01-15 | Yakatan Seth | Buy | 164 | $15.36 | 2.52K |
| 2025-12-31 | Yakatan Seth | Other | 0 | — | — |
| 2025-12-15 | Yakatan Seth | Buy | 139 | $18.31 | 2.55K |
| 2025-09-15 | Yakatan Seth | Buy | 142 | $17.87 | 2.54K |
| 2025-09-05 | York Jakob | Buy | 4.00K | $18.73 | 74.92K |
| 2025-08-25 | Yakatan Seth | Buy | 148 | $17.00 | 2.52K |
| 2025-04-29 | Hansen Ryan P. | Other | 0 | — | — |
| 2025-04-29 | Hansen Ryan P. | Other | 201.20K | $9.60 | 1.93M |
| 2025-04-25 | Pappas Shannon K. | Other | 0 | — | — |
| 2025-04-15 | Ordal Todd | Buy | 300 | $12.07 | 3.62K |
| 2025-04-14 | Lingenbrink Matthew | Buy | 3.00K | $12.17 | 36.51K |
| 2025-03-31 | Lingenbrink Matthew | Buy | 2.80K | $12.17 | 34.09K |
| 2025-03-31 | Dayton Judd | Buy | 144.00K | $2.62 | 377.28K |
| 2025-03-31 | Dayton Judd | Sell | 144.00K | $2.62 | 377.28K |
| 2025-03-28 | Dawson Grant Robert | Buy | 2.14K | $12.68 | 27.19K |
| 2025-01-15 | Ordal Todd | Buy | 150 | $30.37 | 4.56K |
| 2024-12-30 | Dayton Judd | Buy | 6.20K | $0.70 | 4.34K |
| 2024-12-30 | Dayton Judd | Sell | 6.20K | $0.70 | 4.34K |
| 2024-08-29 | York Jakob | Buy | 2.00K | $33.20 | 66.40K |
| 2024-08-13 | Lingenbrink Matthew | Other | 0 | — | — |
| 2024-06-03 | Ryan Patrick John Phillip | Sell | 4.00K | $32.80 | 131.20K |
| 2024-06-03 | Ryan Patrick John Phillip | Sell | 2.54K | $31.50 | 80.14K |
| 2024-05-31 | Ryan Patrick John Phillip | Sell | 4.00K | $31.00 | 124.00K |
| 2023-12-28 | Dayton Judd | Buy | 8.60K | $0.70 | 6.02K |
| 2023-12-28 | Dayton Judd | Sell | 8.60K | $0.70 | 6.02K |
| 2023-12-15 | Ryan Patrick John Phillip | Sell | 4.00K | $24.50 | 98.00K |
| 2023-10-04 | Dayton Judd | Buy | 143.48K | $1.15 | 165.00K |
| 2023-10-04 | Dayton Judd | Sell | 143.48K | $1.15 | 165.00K |
| 2023-08-15 | York Jakob | Buy | 2.00K | $18.15 | 36.30K |
| 2023-05-18 | York Jakob | Buy | 1.00K | $17.00 | 17.00K |
| 2023-01-03 | Ryan Patrick John Phillip | Sell | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-31 | Dayton Judd | Other | 0 | — | — |
| 2022-12-21 | Dayton Judd | Sell | 30.00K | — | — |
| 2022-08-15 | York Jakob | Buy | 10.00K | — | — |
| 2022-08-15 | York Jakob | Sell | 0 | — | — |
| 2021-12-30 | Dayton Judd | Buy | 52.00K | $0.70 | 36.40K |
| 2021-12-30 | Dayton Judd | Sell | 2.27K | $16.00 | 36.40K |
| 2021-12-30 | Dayton Judd | Sell | 52.00K | $0.70 | 36.40K |
| 2021-04-19 | Ordal Todd | Sell | 9.02K | $28.50 | 257.16K |
| 2021-04-16 | Kinnaman Susan | Sell | 1.00K | $13.90 | 13.90K |
| 2021-02-05 | Dayton Judd | Buy | 40.00K | — | — |
| 2021-02-05 | Dayton Judd | Buy | 18.00K | $20.97 | 377.46K |
| 2021-02-05 | Dayton Judd | Buy | 14.00K | $19.06 | 266.84K |
| 2020-12-31 | Ordal Todd | Buy | 174 | $21.60 | 3.76K |
| 2020-10-16 | JAFFE LEWIS | Sell | 14.43K | $13.50 | 194.82K |
| 2020-10-16 | Dayton Judd | Buy | 14.43K | $13.50 | 194.82K |
| 2020-09-30 | Ordal Todd | Buy | 255 | $14.75 | 3.76K |
| 2020-07-15 | Ordal Todd | Buy | 356 | $10.55 | 3.76K |
| 2020-03-31 | Ordal Todd | Buy | 417 | $9.00 | 3.75K |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Dayton Judd | Other | 0 | — | — |
| 2019-12-31 | Ordal Todd | Buy | 266 | $14.10 | 3.75K |
| 2019-12-30 | Dayton Judd | Sell | 10.00K | — | — |
| 2019-12-23 | Dayton Judd | Buy | 123.22K | $4.60 | 566.82K |
| 2019-12-23 | Dayton Judd | Sell | 550 | $4.60 | 2.53K |
| 2019-10-07 | Ordal Todd | Buy | 375 | — | — |
| 2019-09-09 | Dayton Judd | Buy | 1.00K | $8.73 | 8.73K |
| 2019-08-06 | Dawson Grant Robert | Sell | 25 | $4.60 | 115 |
| 2019-08-06 | Dawson Grant Robert | Sell | 1.63K | $4.60 | 7.50K |
| 2019-08-06 | Dayton Judd | Buy | 40.51K | $9.75 | 394.95K |
| 2019-08-06 | Dayton Judd | Buy | 1.63K | $4.60 | 7.50K |
| 2019-08-06 | Dayton Judd | Buy | 25 | $4.60 | 115 |
| 2019-07-08 | Dayton Judd | Buy | 40.00K | $8.50 | 340.00K |
| 2019-07-08 | Dayton Judd | Buy | 12.00K | $8.50 | 102.00K |
| 2019-07-03 | Ordal Todd | Buy | 406 | — | — |
| 2019-07-03 | Ordal Todd | Buy | 406 | — | — |
| 2019-03-31 | Ordal Todd | Buy | 6.70K | — | — |
| 2019-03-31 | Dawson Grant Robert | Buy | 13.39K | — | — |
| 2019-02-22 | Dayton Judd | Buy | 12.00K | $0.50 | 6.00K |
| 2019-02-18 | Kinnaman Susan | Sell | 0 | — | — |
| 2019-02-18 | Kinnaman Susan | Other | 0 | — | — |
| 2019-02-18 | Kinnaman Susan | Sell | 10.00K | $1.39 | 13.90K |
| 2019-01-30 | Dayton Judd | Buy | 224.46K | $0.50 | 112.23K |
| 2019-01-04 | Dayton Judd | Buy | 88.30K | $0.40 | 34.97K |
| 2019-01-03 | Dayton Judd | Buy | 1.02M | $0.50 | 511.35K |
| 2018-12-31 | JAFFE LEWIS | Buy | 8.72K | — | — |
| 2018-12-31 | Ordal Todd | Buy | 13.08K | — | — |
| 2018-12-31 | Dawson Grant Robert | Buy | 13.08K | — | — |
| 2018-12-31 | Dayton Judd | Buy | 7.50K | $0.36 | 2.70K |
| 2018-12-28 | Dayton Judd | Buy | 15.00K | $0.29 | 4.35K |
| 2018-12-27 | Dayton Judd | Buy | 10.80K | $0.40 | 4.32K |
| 2018-12-27 | Dayton Judd | Buy | 16.10K | $0.37 | 5.96K |
| 2018-12-18 | Dayton Judd | Buy | 18.00K | $0.40 | 7.20K |
| 2018-12-18 | Dayton Judd | Buy | 9.17K | $0.40 | 3.69K |
Latest filed quarter: Q2 2026.
Institutions holding: 43, holders +1 vs prior quarter. Ownership 6.85%.
| Holder | Shares | Change | Change % | Value |
|---|---|---|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC | 154.25K | -352 | -0.23% | 1.70M |
| HORIZON KINETICS ASSET MANAGEMENT LLC | 145.00K | -9.46K | -6.12% | 1.60M |
| GEODE CAPITAL MANAGEMENT, LLC | 49.05K | -38.63K | -44.06% | 540.27K |
| MINK BROOK ASSET MANAGEMENT LLC | 46.64K | 17.99K | +62.82% | 513.47K |
| BLACKROCK, INC. | 35.27K | -122.13K | -77.59% | 388.38K |
| VANGUARD FIDUCIARY TRUST CO | 26.22K | 1.28K | +5.12% | 288.67K |
| MILLENNIUM MANAGEMENT LLC | 23.45K | 23.45K | New | 258.22K |
| MARINER, LLC | 22.01K | 22.01K | New | 242.29K |
| BARD ASSOCIATES INC | 21.18K | 1.21K | +6.07% | 233.16K |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 18.00K | 18.00K | New | 198.24K |
| STATE STREET CORP | 16.34K | -24.04K | -59.53% | 179.93K |
| GOLDMAN SACHS GROUP INC | 15.27K | 15.27K | New | 168.10K |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | 14.48K | 1.16K | +8.69% | 159.44K |
| RITHOLTZ WEALTH MANAGEMENT | 10.98K | 10.98K | New | 120.90K |
| NORTHERN TRUST CORP | 10.63K | -42.94K | -80.15% | 117.08K |
| DIMENSIONAL FUND ADVISORS LP | 10.33K | -6.73K | -39.44% | 113.81K |
| UBS GROUP AG | 7.47K | 4.38K | +141.70% | 82.20K |
| STEWARD PARTNERS INVESTMENT ADVISORY, LLC | 5.05K | -1.38K | -21.40% | 55.60K |
| RHUMBLINE ADVISERS | 4.11K | -790 | -16.13% | 45.22K |
| VANGUARD GLOBAL ADVISERS, LLC | 2.11K | 0 | 0.00% | 23.23K |
| MORGAN STANLEY | 1.01K | -891 | -46.92% | 11.10K |
| OSAIC HOLDINGS, INC. | 714 | 714 | New | 7.86K |
| FMR LLC | 691 | -55 | -7.37% | 7.61K |
| TOWER RESEARCH CAPITAL LLC (TRC) | 463 | -727 | -61.09% | 5.10K |
| ROYAL BANK OF CANADA | 482 | -79 | -14.08% | 5.00K |
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$77.95M
Market Cap
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P/E
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Forward P/E
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Score