ServiceNow (NOW) Stock Insights
$153.52B
Market Cap
97.20
P/E
36.46
Forward P/E
49
Score
NOW price $148.50 -6.29 -4.06%
Stocklytics score rationale: value 36, quality 51, growth 61.
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|
| 1390513000 | 1933026000 | 2608816000 | 3460437000 | 4519484000 | 5896000000 | 7245000000 | 8971000000 | 10984000000 | 13278000000 |
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like…
NOW fair value $182.92. Price $148.50. Price is 19% below fair value.
Above fair value, around its usual premium.
Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.
Calculated with a 10-year free-cash-flow discount. Starting free cash flow 4.58B. Growth 19.86%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 9.74% (beta 1.0). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 1.03B. Net debt -1.32B. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.
| Date | EPS actual | EPS estimate | Revenue | Revenue estimate |
|---|---|---|---|---|
| 2026-10-28 | — | 1.02 | — | 4.09B |
| 2026-07-22 | 0.90 | 0.86 | 3.99B | 3.93B |
| 2026-04-22 | 0.97 | 0.97 | 3.77B | 3.74B |
| 2026-01-28 | 0.92 | 0.89 | 3.57B | 3.53B |
| 2025-10-29 | 0.96 | 0.85 | 3.41B | 3.36B |
| 2025-07-23 | 0.82 | 0.71 | 3.21B | 3.12B |
| 2025-04-23 | 0.81 | 0.77 | 3.09B | 3.08B |
| 2025-01-29 | 0.73 | 0.73 | 2.96B | 2.96B |
| 2024-10-23 | 0.42 | 0.69 | 2.80B | 2.75B |
| 2024-07-24 | 0.63 | 0.56 | 2.63B | 2.61B |
| 2024-04-24 | 0.68 | 0.63 | 2.60B | 2.59B |
| 2024-01-25 | 0.62 | 0.56 | 2.44B | 2.40B |
| 2023-10-25 | 0.23 | 0.51 | 2.29B | 2.27B |
| 2023-07-26 | 0.20 | 0.41 | 2.15B | 2.13B |
| 2023-04-26 | 2.37 | 2.04 | 2.10B | 2.09B |
| 2023-01-25 | 0.15 | 0.40 | 1.94B | 1.94B |
| 2022-10-26 | 0.08 | 0.37 | 1.83B | 1.85B |
| 2022-07-27 | 0.02 | 0.31 | 1.75B | 1.76B |
| 2022-04-27 | 0.07 | 0.34 | 1.72B | 1.70B |
| 2022-01-26 | 0.03 | 0.29 | 1.61B | 1.60B |
| 2021-10-27 | 0.06 | 0.28 | 1.51B | 1.47B |
| 2021-07-28 | 0.06 | 0.16 | 1.41B | 1.36B |
| 2021-04-28 | 0.08 | 0.27 | 1.36B | 1.34B |
| 2021-01-27 | 0.02 | 0.21 | 1.25B | 1.11B |
| 2020-10-28 | 0.01 | 0.21 | 1.15B | 980.60M |
| 2020-07-29 | 0.04 | 0.20 | 1.07B | 879.31M |
| 2020-04-29 | 0.05 | 0.19 | 1.05B | 946.69M |
| 2020-01-29 | 0.60 | 0.17 | 951.77M | 862.55M |
| 2019-10-23 | 0.04 | 0.18 | 885.83M | 796.35M |
| 2019-07-24 | -0.01 | 0.13 | 833.90M | 739.94M |
| 2019-04-24 | -0.00 | 0.11 | 788.93M | 635.85M |
| 2019-01-30 | 0.01 | 0.13 | 715.44M | 594.62M |
| 2018-10-24 | 0.01 | 0.12 | 673.10M | 593.91M |
| 2018-07-25 | -0.06 | 0.09 | 631.06M | 553.82M |
| 2018-04-25 | 0.01 | 0.07 | 589.22M | 389.29M |
| 2018-01-31 | -0.03 | 0.07 | 546.37M | 549.10M |
| 2017-10-25 | -0.03 | 0.06 | 498.17M | 414.65M |
| 2017-07-26 | -0.07 | 0.04 | 471.70M | 407.55M |
| 2017-04-26 | -0.05 | 0.03 | 416.78M | 303.73M |
| 2017-01-25 | -0.04 | 0.05 | 385.67M | 370.01M |
Yield 0.00%. Payout ratio 0.00%. Frequency —.
Safety score 37/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. No dividend history was found. There is no dividend yield.
| Ex-date | Dividend | Record | Payment | Frequency |
|---|---|---|---|---|
| No data yet. | ||||
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-08-31 | Fipps Paul | Sell | 2.03K | $147.87 | 300.78K |
| 2026-08-28 | Canney Jacqueline P | Sell | 7.85K | $138.00 | 1.08M |
| 2026-08-27 | Chamberlain Paul Edward | Sell | 2.70K | $135.50 | 365.85K |
| 2026-08-17 | McDermott William R | Buy | 4.16K | — | — |
| 2026-08-17 | McDermott William R | Sell | 2.24K | $117.70 | 263.18K |
| 2026-08-17 | McDermott William R | Sell | 4.16K | — | — |
| 2026-08-17 | Canney Jacqueline P | Buy | 970 | — | — |
| 2026-08-17 | Canney Jacqueline P | Sell | 496 | $117.70 | 58.38K |
| 2026-08-17 | Canney Jacqueline P | Sell | 970 | — | — |
| 2026-08-17 | Fipps Paul | Buy | 300 | — | — |
| 2026-08-17 | Fipps Paul | Sell | 120 | $117.70 | 14.12K |
| 2026-08-17 | Fipps Paul | Buy | 340 | — | — |
| 2026-08-17 | Fipps Paul | Sell | 136 | $117.70 | 16.01K |
| 2026-08-17 | Fipps Paul | Sell | 300 | — | — |
| 2026-08-17 | Fipps Paul | Sell | 340 | — | — |
| 2026-08-17 | Fontaine Danielle | Buy | 485 | — | — |
| 2026-08-17 | Fontaine Danielle | Sell | 168 | $117.70 | 19.77K |
| 2026-08-17 | Fontaine Danielle | Sell | 485 | — | — |
| 2026-08-17 | Mastantuono Gina | Buy | 1.59K | — | — |
| 2026-08-17 | Mastantuono Gina | Sell | 858 | $117.70 | 100.99K |
| 2026-08-17 | Mastantuono Gina | Sell | 1.59K | — | — |
| 2026-08-14 | McDermott William R | Buy | 8.88K | — | — |
| 2026-08-14 | McDermott William R | Sell | 4.77K | $124.00 | 591.73K |
| 2026-08-14 | McDermott William R | Buy | 6.28K | — | — |
| 2026-08-14 | McDermott William R | Sell | 3.37K | $124.00 | 418.25K |
| 2026-08-14 | McDermott William R | Sell | 8.88K | — | — |
| 2026-08-14 | McDermott William R | Sell | 6.28K | — | — |
| 2026-08-14 | Fipps Paul | Sell | 5.60K | — | — |
| 2026-08-14 | Fipps Paul | Buy | 5.60K | — | — |
| 2026-08-14 | Fipps Paul | Sell | 2.24K | $124.00 | 277.39K |
| 2026-08-14 | Fipps Paul | Buy | 1.11K | — | — |
| 2026-08-14 | Fipps Paul | Sell | 444 | $124.00 | 55.06K |
| 2026-08-14 | Fipps Paul | Buy | 940 | — | — |
| 2026-08-14 | Fipps Paul | Sell | 376 | $124.00 | 46.62K |
| 2026-08-14 | Fipps Paul | Sell | 1.11K | — | — |
| 2026-08-14 | Fipps Paul | Sell | 940 | — | — |
| 2026-08-14 | Nowbar Hossein | Sell | 2.86K | — | — |
| 2026-08-14 | Nowbar Hossein | Sell | 2.21K | — | — |
| 2026-08-14 | Nowbar Hossein | Buy | 2.21K | — | — |
| 2026-08-14 | Nowbar Hossein | Sell | 870 | $124.00 | 107.88K |
| 2026-08-14 | Nowbar Hossein | Buy | 2.86K | — | — |
| 2026-08-14 | Nowbar Hossein | Sell | 1.12K | $124.00 | 139.50K |
| 2026-08-14 | Canney Jacqueline P | Buy | 3.57K | — | — |
| 2026-08-14 | Canney Jacqueline P | Sell | 1.82K | $124.00 | 225.80K |
| 2026-08-14 | Canney Jacqueline P | Buy | 1.49K | — | — |
| 2026-08-14 | Canney Jacqueline P | Sell | 761 | $124.00 | 94.36K |
| 2026-08-14 | Canney Jacqueline P | Sell | 3.57K | — | — |
| 2026-08-14 | Canney Jacqueline P | Sell | 1.49K | — | — |
| 2026-08-14 | Zavery Amit | Buy | 7.18K | — | — |
| 2026-08-14 | Zavery Amit | Sell | 3.86K | $124.00 | 478.64K |
| 2026-08-14 | Zavery Amit | Buy | 3.13K | — | — |
| 2026-08-14 | Zavery Amit | Sell | 1.69K | $124.00 | 209.06K |
| 2026-08-14 | Zavery Amit | Sell | 7.18K | — | — |
| 2026-08-14 | Zavery Amit | Sell | 3.13K | — | — |
| 2026-08-14 | Mastantuono Gina | Buy | 5.60K | — | — |
| 2026-08-14 | Mastantuono Gina | Sell | 3.01K | $124.00 | 373.49K |
| 2026-08-14 | Mastantuono Gina | Buy | 2.35K | — | — |
| 2026-08-14 | Mastantuono Gina | Sell | 1.27K | $124.00 | 156.98K |
| 2026-08-14 | Mastantuono Gina | Sell | 5.60K | — | — |
| 2026-08-14 | Mastantuono Gina | Sell | 2.35K | — | — |
| 2026-08-14 | Fontaine Danielle | Buy | 740 | — | — |
| 2026-08-14 | Fontaine Danielle | Sell | 256 | $124.00 | 31.74K |
| 2026-08-14 | Fontaine Danielle | Sell | 740 | — | — |
| 2026-08-14 | Fontaine Danielle | Buy | 235 | — | — |
| 2026-08-14 | Fontaine Danielle | Sell | 82 | $124.00 | 10.17K |
| 2026-08-14 | Fontaine Danielle | Sell | 235 | — | — |
| 2026-08-13 | Chamberlain Paul Edward | Sell | 1.50K | $125.60 | 188.40K |
| 2026-08-07 | Fipps Paul | Buy | 4.12K | — | — |
| 2026-08-07 | Fipps Paul | Buy | 910 | — | — |
| 2026-08-07 | Fipps Paul | Buy | 330 | — | — |
| 2026-08-07 | Fipps Paul | Buy | 75 | — | — |
| 2026-08-07 | Fipps Paul | Sell | 30 | $124.88 | 3.75K |
| 2026-08-07 | Fipps Paul | Sell | 132 | $124.88 | 16.48K |
| 2026-08-07 | Fipps Paul | Sell | 364 | $124.88 | 45.46K |
| 2026-08-07 | Fipps Paul | Sell | 1.65K | $124.88 | 205.55K |
| 2026-08-07 | Fipps Paul | Sell | 4.12K | — | — |
| 2026-08-07 | Fipps Paul | Sell | 330 | — | — |
| 2026-08-07 | Fipps Paul | Sell | 910 | — | — |
| 2026-08-07 | Fipps Paul | Sell | 75 | — | — |
| 2026-08-07 | Mastantuono Gina | Buy | 3.94K | — | — |
| 2026-08-07 | Mastantuono Gina | Sell | 2.12K | $124.88 | 264.87K |
| 2026-08-07 | Mastantuono Gina | Sell | 3.94K | — | — |
| 2026-08-07 | Zavery Amit | Buy | 9.99K | — | — |
| 2026-08-07 | Zavery Amit | Sell | 5.37K | $124.88 | 670.61K |
| 2026-08-07 | Zavery Amit | Sell | 9.99K | — | — |
| 2026-08-07 | McDermott William R | Buy | 8.77K | — | — |
| 2026-08-07 | McDermott William R | Sell | 4.71K | $124.88 | 588.43K |
| 2026-08-07 | McDermott William R | Sell | 8.77K | — | — |
| 2026-08-07 | Canney Jacqueline P | Buy | 2.63K | — | — |
| 2026-08-07 | Canney Jacqueline P | Sell | 1.34K | $124.88 | 167.71K |
| 2026-08-07 | Canney Jacqueline P | Sell | 2.63K | — | — |
| 2026-08-07 | Fontaine Danielle | Buy | 305 | — | — |
| 2026-08-07 | Fontaine Danielle | Sell | 106 | $124.88 | 13.24K |
| 2026-08-07 | Fontaine Danielle | Sell | 305 | — | — |
| 2026-06-15 | Yuan Eric S. | Buy | 2.75K | — | — |
| 2026-05-28 | Briggs Teresa | Sell | 1.59K | $108.70 | 173.38K |
| 2026-05-21 | Yuan Eric S. | Other | 0 | — | — |
| 2026-05-21 | LUDDY FREDERIC B | Buy | 3.26K | — | — |
| 2026-05-21 | Briggs Teresa | Buy | 3.26K | — | — |
| 2026-05-21 | Chamberlain Paul Edward | Buy | 3.26K | — | — |
Latest filed quarter: Q2 2026.
Institutions holding: 2.43K, holders +82 vs prior quarter. Ownership 82.38%.
| Holder | Shares | Change | Change % | Value |
|---|---|---|---|---|
| BLACKROCK, INC. | 96.06M | -1.44M | -1.48% | 9.54B |
| VANGUARD CAPITAL MANAGEMENT LLC | 67.35M | -628.38K | -0.92% | 6.69B |
| STATE STREET CORP | 49.04M | 979.73K | +2.04% | 4.87B |
| MORGAN STANLEY | 26.63M | 3.28M | +14.06% | 2.64B |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 25.18M | 12.17K | +0.05% | 2.50B |
| GEODE CAPITAL MANAGEMENT, LLC | 24.27M | -149.31K | -0.61% | 2.41B |
| UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC | 16.64M | 2.36M | +16.55% | 1.65B |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 16.45M | 14.11M | +603.77% | 1.63B |
| PRICE T ROWE ASSOCIATES INC /MD/ | 16.07M | -18.04M | -52.90% | 1.60B |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 14.66M | 12.32M | +527.34% | 1.46B |
| JPMORGAN CHASE & CO | 13.95M | -17.05M | -55.00% | 1.39B |
| NORGES BANK | 12.46M | 12.46M | New | 1.24B |
| FMR LLC | 11.40M | -889.12K | -7.24% | 1.13B |
| NORTHERN TRUST CORP | 10.99M | 154.40K | +1.42% | 1.09B |
| GOLDMAN SACHS GROUP INC | 10.96M | 3.24M | +41.98% | 1.09B |
| AMUNDI | 10.52M | -961.83K | -8.38% | 1.04B |
| JANE STREET GROUP, LLC | 9.11M | 4.95M | +118.98% | 904.00M |
| SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. | 8.08M | 8.08M | New | 802.24M |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 8.08M | 473.45K | +6.22% | 802.24M |
| FISHER ASSET MANAGEMENT, LLC | 8.02M | -14.63K | -0.18% | 796.06M |
| CITADEL ADVISORS LLC | 7.94M | 5.30M | +201.18% | 788.38M |
| PICTET ASSET MANAGEMENT HOLDING SA | 7.18M | 1.10M | +18.14% | 713.17M |
| BANK OF NEW YORK MELLON CORP | 7.18M | -1.35M | -15.83% | 712.57M |
| VICTORY CAPITAL MANAGEMENT INC | 7.16M | -464.86K | -6.09% | 711.21M |
| AMERIPRISE FINANCIAL INC | 6.98M | 1.52M | +27.87% | 697.16M |
| Period | Value |
|---|---|
| FY2018 | License and Service, ITOM Products: 370472000.0 |
| FY2019 | License and Service, Digital Workflow Products: 2810887000.0, License and Service, ITOM Products: 444192000.0 |
| FY2020 | License and Service, Digital Workflow Products: 3749118000.0, License and Service, ITOM Products: 536679000.0 |
| FY2021 | License and Service, Digital Workflow Products: 4882000000.0, License and Service, ITOM Products: 691000000.0, Technology Service: 323000000.0 |
| FY2022 | License and Service, Digital Workflow Products: 6077000000.0, License and Service, ITOM Products: 814000000.0, Technology Service: 354000000.0 |
| FY2023 | License and Service, Digital Workflow Products: 7679000000.0, License and Service, ITOM Products: 1001000000.0, Technology Service: 291000000.0 |
| FY2024 | License and Service, Digital Workflow Products: 9422000000.0, License and Service, ITOM Products: 1224000000.0, Technology Service: 338000000.0 |
| FY2025 | License and Service: 12883000000.0, Technology Service: 395000000.0 |
| Period | Value |
|---|---|
| FY2012 | Asia Pacific And Other: 10132000.0, EMEA: 60579000.0, North America: 173001000.0 |
| FY2013 | Asia Pacific And Other: 24073000.0, EMEA: 105177000.0, North America: 295400000.0 |
| FY2014 | Asia Pacific And Other: 43596000.0, EMEA: 173635000.0, North America: 465332000.0 |
| FY2015 | Asia Pacific And Other: 69117000.0, EMEA: 233378000.0, North America: 702985000.0 |
| FY2016 | Asia Pacific And Other: 104216000.0, EMEA: 339341000.0, North America: 946956000.0 |
| FY2018 | Asia Pacific And Other: 228884000.0, EMEA: 654677000.0, North America: 1725255000.0 |
| FY2019 | Asia Pacific And Other: 318227000.0, EMEA: 865661000.0, North America: 2276549000.0 |
| FY2020 | Asia Pacific And Other: 427240000.0, EMEA: 1132417000.0, North America: 2959827000.0 |
| FY2021 | Asia Pacific And Other: 593000000.0, EMEA: 1551000000.0, North America: 3752000000.0 |
| FY2022 | Asia Pacific And Other: 744000000.0, EMEA: 1778000000.0, North America: 4723000000.0 |
| FY2023 | Asia Pacific And Other: 971000000.0, EMEA: 2298000000.0, North America: 5702000000.0 |
| FY2024 | Asia Pacific And Other: 1241000000.0, EMEA: 2834000000.0, North America: 6909000000.0 |
| FY2025 | Asia Pacific And Other: 1528000000.0, EMEA: 3402000000.0, North America: 8348000000.0 |
Insights · Dividends · Forecast · Financials · Learn
$153.52B
Market Cap
97.20
P/E
36.46
Forward P/E
49
Score