Procter & Gamble (PG) Fair Value & DCF

PG$167.67-0.99 -0.59%
Household & Personal ProductsMega Cap
Compare
Market cap$388.62BEnterprise value$411.56BRevenue (TTM)$87.92BMarket positionTop 5%

Score

41
Bearish
Value
26
Quality
57
Growth
39

PG fair value $132.13. Price $167.67. Price is 27% above fair value.

Worked example

Cash-flow value. Starting free cash flow is $6.62 a share. Year 1 is the first earnings forecast, so it has no growth rate of its own. The forecast then reaches -5.24%, and that pace fades in a straight line to 3% terminal growth by year 10. The discount rate is 8.70% (beta 0.80). It is beta-adjusted and capped at 12%. The cash-flow value is $107.33 a share.

Earnings value. Next-twelve-months earnings per share of $7.08 times 22.16 is $156.93. The peer group is Consumer Defensive, 41 companies worth at least $10 billion. Peer median 20.5. Own 10-year median 23.8. The multiple used is the average of the two, kept between 8 and 30, which is 22.16.

Fair value is the average of the two, $132.13. The price is $167.67, which is 26.9% above fair value.

Procter & Gamble (PG) Fair Value & DCF

PG price $167.67 -0.99 -0.59%

Ticker
PG
Price
$167.67
Change
-0.99 -0.59%
Market cap
$388.62B
P/E
24.39
Forward P/E
23.81
Dividend yield
2.58%
Beta
0.36
Sector
Consumer Defensive
Industry
Household & Personal Products
Stocklytics score
41
Value
26
Quality
57
Growth
39

Stocklytics score rationale: value 26, quality 57, growth 39.

AI Score 62. The score reflects PG’s net margin of 0.1823, dividend yield of 0.0265, and Consumer Defensive classification, offset by valuation multiples of 24.1674 earnings and 7.1271 book value. The score is moderated because no growth, estimates, or price-trend information is available

Summary

The Procter & Gamble Company operates in the Consumer Defensive sector and Household & Personal Products industry. The company reports a net margin of 18.2% and a dividend yield of 2.6%.

Valuation

PG trades at a price-to-earnings ratio of 24.2 and a price-to-book ratio of 7.1. These valuation measures should be considered alongside the company’s profitability and defensive-sector positioning.

Quality

A net margin of 18.2% indicates meaningful profitability. The available facts do not provide balance-sheet, cash-flow, or return-on-capital measures.

Growth

No revenue, earnings-growth, estimate-revision, or price-trend data is provided. Growth prospects therefore cannot be assessed from the available facts.

Risks

PG’s price-to-book ratio of 7.1 may leave the shares more sensitive to changes in investor expectations. The limited data also prevents assessment of leverage, competitive pressures, or earnings variability.

Fair value

PG fair value $132.13. Price $167.67. Price is 27% above fair value.

Above fair value, around its usual premium.

Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price.

Fair value blends a 10-year DCF and an earnings multiple: the average of the DCF value and an earnings value from next-twelve-months EPS times 22.2, a blend of the Consumer Defensive median (20.5) and the stock's own 10-year median (23.8). How we calculate it →

Compare PG

Earnings

DateEPS actualEPS estimateRevenueRevenue estimate
2027-01-21—1.81—22.85B
2026-10-222.001.8823.28B22.80B
2026-07-291.431.4121.20B21.38B
2026-04-241.591.5621.23B20.53B
2026-01-221.881.8622.21B22.30B
2025-10-241.991.9022.39B22.18B
2025-07-291.481.4220.89B20.84B
2025-04-241.541.5219.78B20.15B
2025-01-221.881.8921.88B21.58B
2024-10-181.931.9021.74B21.99B
2024-07-301.401.3720.53B20.72B
2024-04-191.521.4120.20B20.43B
2024-01-231.841.7021.44B21.47B
2023-10-181.831.7221.87B20.44B
2023-07-281.371.3220.55B18.04B
2023-04-211.371.3220.07B19.98B
2023-01-191.591.5920.77B20.75B
2022-10-191.571.5420.61B20.37B
2022-07-291.211.2219.52B19.40B
2022-04-201.331.2919.38B18.71B
2022-01-191.661.6520.95B18.77B
2021-10-191.611.5920.34B19.74B
2021-07-301.131.0818.95B18.95B
2021-04-201.261.1918.11B17.04B
2021-01-201.641.5119.75B18.05B
2020-10-201.631.4219.32B16.83B
2020-07-301.161.0117.70B15.41B
2020-04-171.171.1317.21B16.63B
2020-01-231.421.3718.24B17.60B
2019-10-221.371.2417.80B16.11B
2019-07-301.101.0617.09B16.32B
2019-04-231.061.0316.46B16.00B
2019-01-231.251.2117.44B16.88B
2018-10-191.121.0916.69B16.24B
2018-07-310.940.9016.50B15.80B
2018-04-191.000.9816.28B15.96B
2018-01-231.191.1417.39B16.66B
2017-10-201.091.0816.65B16.50B
2017-07-270.850.7816.08B14.75B
2017-04-260.960.9415.61B15.28B

Dividends

Yield 2.58%. Payout ratio 64.18%. Frequency Quarterly.

Safety score 82/100 · Safe. Payout ratio is 64% of earnings. Dividends use a moderate share of free cash flow. Dividends were paid in 57 separate years. Yield is 2.6%, in a range that is usually sustainable.

Ex-dateDividendRecordPaymentFrequency
2026-10-23$1.092026-10-232026-11-16Quarterly
2026-07-24$1.092026-07-242026-08-17Quarterly
2026-04-24$1.092026-04-242026-05-15Quarterly
2026-01-23$1.062026-01-232026-02-17Quarterly
2025-10-24$1.062025-10-242025-11-17Quarterly
2025-07-18$1.062025-07-182025-08-15Quarterly
2025-04-21$1.062025-04-212025-05-15Quarterly
2025-01-24$1.012025-01-242025-02-18Quarterly
2024-10-18$1.012024-10-182024-11-15Quarterly
2024-07-19$1.012024-07-192024-08-15Quarterly
2024-04-18$1.012024-04-192024-05-15Quarterly
2024-01-18$0.942024-01-192024-02-15Quarterly
2023-10-19$0.942023-10-202023-11-15Quarterly
2023-07-20$0.942023-07-212023-08-15Quarterly
2023-04-20$0.942023-04-212023-05-15Quarterly
2023-01-19$0.912023-01-202023-02-15Quarterly
2022-10-20$0.912022-10-212022-11-15Quarterly
2022-07-21$0.912022-07-222022-08-15Quarterly
2022-04-21$0.912022-04-222022-05-16Quarterly
2022-01-20$0.872022-01-212022-02-15Quarterly
2021-10-21$0.872021-10-222021-11-15Quarterly
2021-07-22$0.872021-07-232021-08-16Quarterly
2021-04-22$0.872021-04-232021-05-17Quarterly
2021-01-21$0.792021-01-222021-02-16Quarterly
2020-10-22$0.792020-10-232020-11-16Quarterly
2020-07-23$0.792020-07-242020-08-17Quarterly
2020-04-23$0.792020-04-242020-05-15Quarterly
2020-01-23$0.752020-01-242020-02-18Quarterly
2019-10-17$0.752019-10-182019-11-15Quarterly
2019-07-18$0.752019-07-192019-08-15Quarterly
2019-04-17$0.752019-04-192019-05-15Quarterly
2019-01-17$0.722019-01-182019-02-15Quarterly
2018-10-18$0.722018-10-192018-11-15Quarterly
2018-07-19$0.722018-07-202018-08-15Quarterly
2018-04-19$0.722018-04-202018-05-15Quarterly
2018-01-18$0.692018-01-192018-02-15Quarterly
2017-10-19$0.692017-10-202017-11-15Quarterly
2017-07-19$0.692017-07-212017-08-15Quarterly
2017-04-19$0.692017-04-212017-05-15Quarterly
2017-01-18$0.672017-01-202017-02-15Quarterly
2016-10-19$0.672016-10-212016-11-15Quarterly
2016-07-20$0.672016-07-222016-08-15Quarterly
2016-04-14$0.672016-04-182016-05-16Quarterly
2016-01-20$0.662016-01-222016-02-16Quarterly
2015-10-21$0.662015-10-232015-11-16Quarterly
2015-07-22$0.662015-07-242015-08-17Quarterly
2015-04-23$0.662015-04-272015-05-15Quarterly
2015-01-21$0.642015-01-232015-02-17Quarterly
2014-10-22$0.642014-10-242014-11-17Quarterly
2014-07-16$0.642014-07-182014-08-15Quarterly
2014-04-23$0.642014-04-252014-05-15Quarterly
2014-01-22$0.602014-01-242014-02-18Quarterly
2013-10-16$0.602013-10-182013-11-15Quarterly
2013-07-17$0.602013-07-192013-08-15Quarterly
2013-04-24$0.602013-04-262013-05-15Quarterly
2013-01-16$0.562013-01-182013-02-15Quarterly
2012-10-17$0.562012-10-192012-11-15Quarterly
2012-07-18$0.562012-07-202012-08-15Quarterly
2012-04-25$0.562012-04-272012-05-15Quarterly
2012-01-18$0.532012-01-202012-02-15Quarterly
2011-10-19$0.532011-10-212011-11-15Quarterly
2011-07-20$0.532011-07-222011-08-15Quarterly
2011-04-27$0.532011-04-292011-05-16Quarterly
2011-01-19$0.482011-01-212011-02-15Quarterly
2010-10-20$0.482010-10-222010-11-15Quarterly
2010-07-21$0.482010-07-232010-08-16Quarterly
2010-04-28$0.482010-04-302010-05-17Quarterly
2010-01-20$0.442010-01-222010-02-16Quarterly
2009-10-21$0.442009-10-232009-11-16Quarterly
2009-07-22$0.442009-07-242009-08-17Quarterly
2009-04-22$0.442009-04-242009-05-15Quarterly
2009-01-21$0.402009-01-232009-02-17Quarterly
2008-10-22$0.402008-10-242008-11-14Quarterly
2008-07-16$0.402008-07-182008-08-15Quarterly
2008-04-16$0.402008-04-182008-05-15Quarterly
2008-01-16$0.352008-01-182008-02-15Quarterly
2007-10-17$0.352007-10-192007-11-15Quarterly
2007-07-18$0.352007-07-202007-08-15Quarterly
2007-04-25$0.352007-04-272007-05-15Quarterly
2007-01-17$0.312007-01-192007-02-15Quarterly

Insider trades

DateInsiderActionSharesPriceValue
2026-11-05Schulten AndreBuy30.68K$78.522.41M
2026-11-05Schulten AndreSell30.68K$169.005.18M
2026-11-05Schulten AndreSell30.68K$78.522.41M
2026-11-05Santos de Azevedo Juliana MonteiroSell5.37K$169.00907.53K
2026-11-04Schulten AndreBuy33.62K$91.073.06M
2026-11-04Schulten AndreSell33.62K$165.005.55M
2026-11-04Schulten AndreSell33.62K$91.073.06M
2026-11-03Janzaruk Matthew W.Buy9.48K$98.55934.16K
2026-11-03Janzaruk Matthew W.Sell9.48K$163.001.55M
2026-11-03Janzaruk Matthew W.Sell9.48K$98.55934.16K
2026-10-30Gama PaulSell2.89K$165.00477.51K
2026-10-30Aguilar Moses Victor JavierBuy18.81K$78.521.48M
2026-10-30Aguilar Moses Victor JavierSell18.81K$164.433.09M
2026-10-30Aguilar Moses Victor JavierSell18.81K$78.521.48M
2026-10-30Raman Sundar G.Buy38.25K$98.553.77M
2026-10-30Raman Sundar G.Sell38.25K$165.006.31M
2026-10-30Raman Sundar G.Sell38.25K$98.553.77M
2026-10-23Jejurikar ShaileshBuy35.00K$78.522.75M
2026-10-23Jejurikar ShaileshSell35.00K$78.522.75M
2026-10-23Jejurikar ShaileshSell35.00K$163.095.71M
2026-10-23Purushothaman BalajiSell4.18K$160.71671.93K
2026-10-23Gama PaulSell4.33K$161.27698.46K
2026-10-13Subramaniam RajeshBuy1.44K——
2026-10-13Portman Robert JonesBuy1.44K——
2026-10-13McEvoy AshleyBuy1.44K——
2026-10-13McCarthy Christine MBuy1.44K——
2026-10-13Kempczinski Christopher JBuy1.44K——
2026-10-13JIMENEZ JOSEPHBuy1.44K——
2026-10-13Chang AmyBuy1.44K——
2026-10-13Bonini SheilaBuy1.44K——
2026-10-13Biggs M. BrettBuy1.44K——
2026-10-13ARNOLD CRAIGBuy1.44K——
2026-10-13Allen Bertrand MarcBuy1.44K——
2026-10-05Schulten AndreSell3.91K$145.34568.86K
2026-10-05Gama PaulSell2.23K$145.34323.38K
2026-10-05Whaley Susan StreetSell2.37K$145.34344.31K
2026-10-01Whaley Susan StreetBuy6.11K——
2026-10-01Whaley Susan StreetBuy24.33K$143.953.50M
2026-10-01Schulten AndreBuy78.32K$143.9511.27M
2026-10-01Schulten AndreBuy6.56K——
2026-10-01Gama PaulBuy12.52K——
2026-10-01Jejurikar ShaileshBuy191.91K$143.9527.63M
2026-10-01Jejurikar ShaileshBuy16.07K——
2026-10-01Aguilar Moses Victor JavierBuy5.73K——
2026-10-01Aguilar Moses Victor JavierBuy22.82K$143.953.29M
2026-10-01Santos de Azevedo Juliana MonteiroBuy37.38K$143.955.38M
2026-10-01Santos de Azevedo Juliana MonteiroBuy3.13K——
2026-10-01Bharucha Freddy P.Buy49.84K$143.957.17M
2026-10-01Bharucha Freddy P.Buy3.13K$143.95449.99K
2026-10-01Janzaruk Matthew W.Buy13.65K$143.951.96M
2026-10-01Pritchard Marc S.Buy44.99K$143.956.48M
2026-10-01Raman Sundar G.Buy69.78K$143.9510.04M
2026-10-01Purushothaman BalajiBuy39.16K$143.955.64M
2026-10-01Abd El Hak HeshamBuy41.54K$143.955.98M
2026-09-15Bharucha Freddy P.Buy9.27K$146.671.36M
2026-09-15Purushothaman BalajiBuy12.34K$146.671.81M
2026-09-15Jejurikar ShaileshBuy22.79K$146.673.34M
2026-09-15Santos de Azevedo Juliana MonteiroBuy14.48K$146.672.12M
2026-09-15Aguilar Moses Victor JavierBuy3.52K$146.67516.13K
2026-09-08Portman Robert JonesBuy52——
2026-09-08McEvoy AshleyBuy207——
2026-09-08McCarthy Christine MBuy258——
2026-09-08Kempczinski Christopher JBuy250——
2026-09-08JIMENEZ JOSEPHBuy327——
2026-09-08ARNOLD CRAIGBuy207——
2026-08-24Janzaruk Matthew W.Sell359$145.2452.14K
2026-08-21Raman Sundar G.Sell3.44K$143.02491.27K
2026-08-20Aguilar Moses Victor JavierSell3.05K$143.79438.99K
2026-08-20Abd El Hak HeshamSell1.94K$143.79278.38K
2026-08-20Santos de Azevedo Juliana MonteiroSell2.37K$143.79340.49K
2026-08-20Janzaruk Matthew W.Sell156$143.7922.43K
2026-08-20Schulten AndreSell5.40K$143.79776.75K
2026-08-20Bharucha Freddy P.Sell246$143.7935.37K
2026-08-20Purushothaman BalajiSell2.02K$143.79290.31K
2026-08-20Jejurikar ShaileshSell6.18K$143.79888.05K
2026-08-20Gama PaulSell3.40K$143.79488.31K
2026-08-20Whaley Susan StreetSell2.24K$143.79321.80K
2026-08-20Pritchard Marc S.Sell4.03K$143.79579.47K
2026-08-19Aguilar Moses Victor JavierSell3.05K$143.79438.99K
2026-08-19Santos de Azevedo Juliana MonteiroBuy6.50K——
2026-08-19Schulten AndreBuy14.46K——
2026-08-19Raman Sundar G.Buy9.29K——
2026-08-19Purushothaman BalajiBuy4.79K——
2026-08-19Jejurikar ShaileshBuy16.20K——
2026-08-19Bharucha Freddy P.Buy837——
2026-08-19Aguilar Moses Victor JavierBuy6.84K——
2026-08-19Abd El Hak HeshamBuy5.13K——
2026-08-19Janzaruk Matthew W.Buy515——
2026-08-19Gama PaulBuy7.73K——
2026-08-19Pritchard Marc S.Buy7.86K——
2026-08-17Santos de Azevedo Juliana MonteiroBuy12——
2026-08-17Schulten AndreBuy35——
2026-08-17Raman Sundar G.Buy34——
2026-08-17Purushothaman BalajiBuy11——
2026-08-17Jejurikar ShaileshBuy45——
2026-08-17Bharucha Freddy P.Buy7——
2026-08-17Aguilar Moses Victor JavierBuy21——
2026-08-17Abd El Hak HeshamBuy5——
2026-08-17Gama PaulBuy7——
2026-08-17Pritchard Marc S.Buy276——

Institutional holders

Latest filed quarter: Q2 2026.

Institutions holding: 4.15K, holders +36 vs prior quarter. Ownership 69.24%.

HolderSharesChangeChange %Value
BLACKROCK, INC.190.00M2.97M+1.59%27.86B
VANGUARD CAPITAL MANAGEMENT LLC152.11M1.06M+0.70%22.31B
STATE STREET CORP102.22M965.46K+0.95%14.99B
GEODE CAPITAL MANAGEMENT, LLC66.46M2.06M+3.19%9.74B
VANGUARD PORTFOLIO MANAGEMENT LLC63.39M546.11K+0.87%9.30B
SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P.47.24M47.24MNew6.93B
CHARLES SCHWAB INVESTMENT MANAGEMENT INC47.24M5.88M+14.23%6.93B
MORGAN STANLEY47.16M-2.06M-4.18%6.92B
NORGES BANK31.83M31.83MNew4.67B
FMR LLC29.30M-1.41M-4.59%4.30B
PRICE T ROWE ASSOCIATES INC /MD/28.91M-3.19M-9.93%4.24B
FRANKLIN TEMPLETON INC26.82M-976.24K-3.51%3.93B
NORTHERN TRUST CORP26.79M-323.24K-1.19%3.93B
BANK OF AMERICA CORP /DE/26.26M-82.27K-0.31%3.85B
JPMORGAN CHASE & CO23.67M-9.53M-28.72%3.51B
UBS AM, A DISTINCT BUSINESS UNIT OF UBS ASSET MANAGEMENT AMERICAS LLC17.22M-1.11M-6.06%2.53B
GOLDMAN SACHS GROUP INC16.77M-549.25K-3.17%2.46B
STATE FARM MUTUAL AUTOMOBILE INSURANCE CO15.80M00.00%2.32B
BANK OF NEW YORK MELLON CORP15.56M-470.78K-2.94%2.28B
CAPITAL WORLD INVESTORS15.42M7.98M+107.35%2.26B
ROYAL BANK OF CANADA15.03M906.97K+6.42%2.20B
LEGAL & GENERAL GROUP PLC14.56M-1.64M-10.12%2.14B
WELLS FARGO & COMPANY/MN13.98M-397.48K-2.77%2.05B
AMERIPRISE FINANCIAL INC13.93M-759.27K-5.17%2.04B
DIMENSIONAL FUND ADVISORS LP13.58M1.78M+15.12%1.99B

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