Honest (HNST) Stock Insights
HNST$4.58-0.14 -2.87%
$490.83M
Market Cap
-46.33
P/E
38.66
Forward P/E
—
Score
Honest (HNST) Stock Insights
HNST price $4.58 -0.14 -2.87%
- Ticker
- HNST
- Price
- $4.58
- Change
- -0.14 -2.87%
- Market cap ?
- $490.83M
- P/E ?
- -46.33
- Forward P/E ?
- 38.66
- Dividend yield ?
- 0.00%
- Beta ?
- 2.31
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
Financials
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 235587000 | 300522000 | 318639000 | 313651000 | 344365000 | 378340000 | 371317000 |
The Honest Company, Inc. offers a wide range of consumer products, encompassing baby necessities such as diapers and wipes, various personal care and beauty items, and household and health-focused goods. Their product line also includes apparel for infants and bedding for nurseries. The company reaches its customers through both digital avenues, including its own website and external e-commerce sites, and…
Fair value
HNST fair value $2.29. Price $4.58. Price is 100% above fair value.
Above fair value, and more expensive than usual. A larger premium than on 72% of days in the past 5 years.
Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.
Calculated with a 10-year free-cash-flow discount. Average free cash flow, last three years 10.71M. Growth 0.00%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 12.00% (beta 2.0). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 107.28M. Net debt -75.62M. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.
Model uncertainty high for this stock
Earnings
| Date | EPS actual | EPS estimate | Revenue | Revenue estimate |
|---|---|---|---|---|
| 2026-11-05 | — | 0.00 | — | 80.79M |
| 2026-08-05 | 0.04 | 0.01 | 83.30M | 77.83M |
| 2026-05-06 | 0.01 | 0.01 | 78.10M | 76.25M |
| 2026-02-25 | 0.00 | 0.02 | 88.04M | 88.56M |
| 2025-11-05 | 0.01 | -0.01 | 92.57M | 88.57M |
| 2025-08-06 | 0.03 | 0.05 | 93.46M | 92.18M |
| 2025-05-07 | 0.03 | 0.02 | 97.25M | 92.46M |
| 2025-02-26 | -0.01 | -0.02 | 99.84M | 96.46M |
| 2024-11-12 | 0.00 | 0.00 | 99.24M | 96.31M |
| 2024-08-08 | -0.04 | -0.05 | 93.05M | 87.31M |
| 2024-05-08 | -0.01 | -0.08 | 86.22M | 83.28M |
| 2024-03-06 | 0.01 | -0.08 | 90.26M | 84.14M |
| 2023-11-08 | -0.09 | -0.12 | 86.17M | 84.13M |
| 2023-08-08 | -0.14 | -0.14 | 84.54M | 79.67M |
| 2023-05-09 | -0.19 | -0.13 | 83.39M | 71.52M |
| 2023-03-16 | -0.08 | -0.04 | 81.86M | 80.86M |
| 2022-11-10 | -0.13 | -0.08 | 84.58M | 80.37M |
| 2022-08-12 | -0.11 | -0.08 | 78.49M | 75.74M |
| 2022-05-13 | -0.16 | -0.15 | 68.72M | 68.80M |
| 2022-03-24 | -0.10 | -0.08 | 80.38M | 84.65M |
| 2021-11-10 | -0.06 | -0.06 | 82.65M | 82.65M |
| 2021-08-13 | -0.17 | -0.18 | 74.58M | 74.58M |
| 2021-06-16 | -0.05 | -0.06 | 81.03M | — |
| 2021-05-06 | -0.15 | — | 77.87M | — |
| 2020-09-30 | -0.02 | — | 77.93M | — |
| 2020-06-30 | -0.00 | — | 72.35M | — |
| 2020-03-31 | 0.01 | — | 72.37M | — |
Dividends
Yield 0.00%. Payout ratio 0.00%. Frequency —.
Safety score 37/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. No dividend history was found. There is no dividend yield.
| Ex-date | Dividend | Record | Payment | Frequency |
|---|---|---|---|---|
| No data yet. | ||||
Insider trades
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-10-08 | Sternweis Thomas | Sell | 25.00K | $4.90 | 122.50K |
| 2026-09-14 | Sternweis Thomas | Sell | 25.00K | $5.48 | 137.00K |
| 2026-08-21 | von Kunssberg Etienne | Sell | 4.58K | $5.01 | 22.94K |
| 2026-08-20 | Sternweis Thomas | Sell | 6.40K | $4.99 | 31.95K |
| 2026-08-20 | Sheehey Brendan | Buy | 105.80K | — | — |
| 2026-08-20 | Sheehey Brendan | Sell | 9.66K | $4.99 | 48.22K |
| 2026-08-20 | Mayle Jonathan | Buy | 105.80K | — | — |
| 2026-08-20 | Mayle Jonathan | Sell | 6.16K | $4.99 | 30.74K |
| 2026-08-20 | von Kunssberg Etienne | Buy | 105.80K | — | — |
| 2026-08-20 | von Kunssberg Etienne | Sell | 2.62K | $4.99 | 13.06K |
| 2026-08-20 | Vernon Carla | Buy | 362.07K | — | — |
| 2026-08-20 | Vernon Carla | Sell | 117.89K | $4.99 | 588.29K |
| 2026-08-20 | Vernon Carla | Buy | 362.07K | — | — |
| 2026-08-20 | Bruce Curtiss James III | Sell | 3.13K | $4.99 | 15.61K |
| 2026-08-20 | Ball Dorria L. | Sell | 6.81K | $4.99 | 33.99K |
| 2026-08-11 | Turner Andrea | Sell | 29.90K | $5.21 | 155.77K |
| 2026-08-10 | Turner Andrea | Sell | 34.40K | $5.30 | 182.30K |
| 2026-08-10 | Mayle Jonathan | Sell | 79.00K | $5.22 | 412.38K |
| 2026-05-22 | von Kunssberg Etienne | Sell | 4.54K | $3.34 | 15.18K |
| 2026-05-21 | Bruce Curtiss James III | Buy | 59.96K | — | — |
| 2026-05-21 | WHITE JAMES D | Buy | 41.97K | — | — |
| 2026-05-21 | Warren Jessica | Buy | 41.97K | — | — |
| 2026-05-21 | Turner Andrea | Buy | 41.97K | — | — |
| 2026-05-21 | Lynch Alissa Hsu | Buy | 41.97K | — | — |
| 2026-05-21 | Hartung Jack | Buy | 41.97K | — | — |
| 2026-05-21 | Gentile Susan | Buy | 41.97K | — | — |
| 2026-05-21 | BAYNE KATIE J | Buy | 41.97K | — | — |
| 2026-05-21 | BARKLEY MICHAEL J. | Buy | 41.97K | — | — |
| 2026-05-20 | von Kunssberg Etienne | Sell | 2.65K | $3.14 | 8.32K |
| 2026-05-20 | Vernon Carla | Sell | 119.39K | $3.14 | 374.88K |
| 2026-05-20 | Winchell Stephen | Sell | 12.89K | $3.14 | 40.46K |
| 2026-05-20 | Sternweis Thomas | Sell | 6.67K | $3.14 | 20.95K |
| 2026-05-20 | Sheehey Brendan | Sell | 9.78K | $3.14 | 30.72K |
| 2026-05-20 | Mayle Jonathan | Sell | 6.24K | $3.14 | 19.58K |
| 2026-05-20 | Bruce Curtiss James III | Sell | 12.67K | $3.14 | 39.78K |
| 2026-05-20 | Ball Dorria L. | Sell | 6.90K | $3.14 | 21.66K |
| 2026-03-09 | von Kunssberg Etienne | Sell | 16.60K | $2.75 | 45.66K |
| 2026-03-05 | Vernon Carla | Sell | 129.04K | $2.85 | 367.77K |
| 2026-03-05 | Ball Dorria L. | Sell | 15.10K | $2.85 | 43.03K |
| 2026-03-05 | Mayle Jonathan | Sell | 12.72K | $2.85 | 36.27K |
| 2026-03-05 | Sheehey Brendan | Sell | 22.56K | $2.85 | 64.28K |
| 2026-03-05 | Sternweis Thomas | Sell | 14.87K | $2.85 | 42.37K |
| 2026-03-05 | Vernon Carla | Sell | 129.34K | $2.85 | 368.60K |
| 2026-03-05 | von Kunssberg Etienne | Sell | 12.18K | $2.85 | 34.71K |
| 2026-03-05 | Winchell Stephen | Sell | 21.29K | $2.85 | 60.67K |
| 2026-03-03 | Winchell Stephen | Sell | 73.69K | $2.84 | 209.27K |
| 2026-02-24 | Ball Dorria L. | Buy | 184.77K | — | — |
| 2026-02-24 | Vernon Carla | Buy | 1.29M | — | — |
| 2026-02-24 | Mayle Jonathan | Buy | 174.69K | — | — |
| 2026-02-24 | Sheehey Brendan | Buy | 191.49K | — | — |
| 2026-02-24 | Bruce Curtiss James III | Buy | 335.95K | — | — |
| 2026-02-24 | Sternweis Thomas | Buy | 196.53K | — | — |
| 2026-02-24 | von Kunssberg Etienne | Buy | 205.77K | — | — |
| 2026-02-24 | Winchell Stephen | Buy | 191.49K | — | — |
| 2026-01-01 | Gentile Susan | Buy | 28.50K | $2.72 | 77.52K |
| 2026-01-01 | BAYNE KATIE J | Buy | 27.58K | $2.72 | 75.02K |
| 2026-01-01 | Hartung Jack | Buy | 29.42K | $2.72 | 80.02K |
| 2026-01-01 | Turner Andrea | Buy | 26.66K | $2.72 | 72.52K |
| 2025-11-21 | Barton Katherine | Sell | 5.05K | $2.53 | 12.77K |
| 2025-11-20 | Winchell Stephen | Sell | 10.60K | $2.60 | 27.55K |
| 2025-11-20 | Vernon Carla | Sell | 97.50K | $2.60 | 253.51K |
| 2025-11-20 | Sternweis Thomas | Sell | 5.07K | $2.60 | 13.18K |
| 2025-11-20 | Sheehey Brendan | Sell | 11.85K | $2.60 | 30.81K |
| 2025-11-20 | Mayle Jonathan | Sell | 4.72K | $2.60 | 12.28K |
| 2025-11-20 | Barton Katherine | Sell | 28.90K | $2.60 | 75.13K |
| 2025-11-20 | Ball Dorria L. | Sell | 4.77K | $2.60 | 12.39K |
| 2025-08-21 | Barton Katherine | Sell | 4.97K | $3.63 | 18.04K |
| 2025-08-20 | Ball Dorria L. | Sell | 4.86K | $3.65 | 17.72K |
| 2025-08-20 | Mayle Jonathan | Sell | 4.81K | $3.65 | 17.54K |
| 2025-08-20 | Vernon Carla | Sell | 99.33K | $3.65 | 362.55K |
| 2025-08-20 | Sternweis Thomas | Sell | 5.15K | $3.65 | 18.81K |
| 2025-08-20 | Sheehey Brendan | Sell | 12.06K | $3.65 | 44.02K |
| 2025-08-20 | Barton Katherine | Sell | 29.43K | $3.65 | 107.43K |
| 2025-08-20 | Winchell Stephen | Sell | 10.84K | $3.65 | 39.57K |
| 2025-08-11 | Barton Katherine | Sell | 6.18K | $3.89 | 24.02K |
| 2025-07-01 | Bruce Curtiss James III | Buy | 202.88K | — | — |
| 2025-06-02 | Bruce Curtiss James III | Other | 0 | — | — |
| 2025-05-28 | WHITE JAMES D | Buy | 38.25K | — | — |
| 2025-05-28 | Warren Jessica | Buy | 38.25K | — | — |
| 2025-05-28 | Turner Andrea | Buy | 38.25K | — | — |
| 2025-05-28 | Lynch Alissa Hsu | Buy | 38.25K | — | — |
| 2025-05-28 | Hartung Jack | Buy | 38.25K | — | — |
| 2025-05-28 | Gentile Susan | Buy | 38.25K | — | — |
| 2025-05-28 | BAYNE KATIE J | Buy | 38.25K | — | — |
| 2025-05-28 | BARKLEY MICHAEL J. | Buy | 38.25K | — | — |
| 2025-05-21 | Winchell Stephen | Sell | 10.75K | $5.32 | 57.17K |
| 2025-05-21 | Sternweis Thomas | Sell | 5.14K | $5.32 | 27.33K |
| 2025-05-21 | Vernon Carla | Sell | 98.95K | $5.32 | 526.41K |
| 2025-05-21 | Loretta David | Sell | 34.39K | $5.32 | 182.95K |
| 2025-05-21 | Sheehey Brendan | Sell | 12.02K | $5.32 | 63.93K |
| 2025-05-21 | Mayle Jonathan | Sell | 4.79K | $5.32 | 25.47K |
| 2025-05-21 | Barton Katherine | Sell | 21.39K | $5.32 | 113.79K |
| 2025-05-21 | Ball Dorria L. | Sell | 4.84K | $5.32 | 25.73K |
| 2025-03-16 | von Kunssberg Etienne | Buy | 115.12K | — | — |
| 2025-03-12 | Winchell Stephen | Sell | 20.00K | $4.98 | 99.60K |
| 2025-03-11 | Mayle Jonathan | Sell | 37.48K | $4.87 | 182.53K |
| 2025-03-07 | Mayle Jonathan | Sell | 14.66K | $4.91 | 72.01K |
| 2025-03-07 | Sternweis Thomas | Sell | 17.76K | $4.91 | 87.19K |
| 2025-03-07 | Vernon Carla | Sell | 193.08K | $4.91 | 948.01K |
| 2025-03-07 | Sheehey Brendan | Sell | 24.87K | $4.91 | 122.13K |
Institutional holders
Latest filed quarter: Q2 2026.
Institutions holding: 155, holders -3 vs prior quarter. Ownership 46.88%.
| Holder | Shares | Change | Change % | Value |
|---|---|---|---|---|
| BLACKROCK, INC. | 7.01M | 451.07K | +6.88% | 25.66M |
| MAK CAPITAL ONE LLC | 4.78M | 0 | 0.00% | 17.48M |
| VANGUARD CAPITAL MANAGEMENT LLC | 4.22M | -31.77K | -0.75% | 15.43M |
| ARROWMARK COLORADO HOLDINGS LLC | 2.92M | 375.00K | +14.71% | 10.70M |
| GEODE CAPITAL MANAGEMENT, LLC | 2.59M | 172.61K | +7.15% | 9.47M |
| STATE STREET CORP | 2.09M | 194.79K | +10.28% | 7.65M |
| DIMENSIONAL FUND ADVISORS LP | 1.79M | 255.04K | +16.64% | 6.54M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 1.75M | 11.90K | +0.69% | 6.39M |
| PORTOLAN CAPITAL MANAGEMENT, LLC | 1.74M | -1.31M | -42.87% | 6.37M |
| AMERICAN CENTURY COMPANIES INC | 1.65M | 1.48M | +835.34% | 6.05M |
| AMERIPRISE FINANCIAL INC | 1.61M | 195.30K | +13.79% | 5.90M |
| AQR CAPITAL MANAGEMENT LLC | 1.50M | 53.45K | +3.70% | 5.49M |
| JANE STREET GROUP, LLC | 1.45M | 1.33M | +1115.68% | 5.32M |
| MARSHALL WACE, LLP | 1.44M | -483.90K | -25.19% | 5.26M |
| CITADEL ADVISORS LLC | 1.14M | 1.11M | +3630.18% | 4.16M |
| GOLDMAN SACHS GROUP INC | 995.79K | 349.74K | +54.14% | 3.64M |
| FMR LLC | 956.78K | 90.53K | +10.45% | 3.50M |
| TUDOR INVESTMENT CORP ET AL | 935.67K | 426.52K | +83.77% | 3.42M |
| CITIGROUP INC | 905.09K | 121.09K | +15.44% | 3.31M |
| NORTHERN TRUST CORP | 765.86K | 45.62K | +6.33% | 2.80M |
| VANGUARD FIDUCIARY TRUST CO | 660.30K | -38.80K | -5.55% | 2.42M |
| KNIGHTS OF COLUMBUS ASSET ADVISORS LLC | 518.49K | 518.49K | New | 1.90M |
| MORGAN STANLEY | 509.43K | 211.78K | +71.15% | 1.86M |
| VICTORY CAPITAL MANAGEMENT INC | 467.42K | 11.10K | +2.43% | 1.71M |
| BANK OF NEW YORK MELLON CORP | 435.96K | 23.08K | +5.59% | 1.60M |
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