Planet Fitness (PLNT) Stock Insights
$4.06B
Market Cap
17.84
P/E
16.44
Forward P/E
71
Score
PLNT price $53.47 +0.83 +1.59%
Stocklytics score rationale: value 68, quality 74, growth 70.
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|
| 378241000 | 429942000 | 572898000 | 688803000 | 406618000 | 587023000 | 936772000 | 1071326000 | 1181654000 | 1324144000 |
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and…
PLNT fair value $78.41. Price $53.47. Price is 32% below fair value.
Below fair value, and cheaper than usual. A larger discount than on 92% of days in the past 5 years.
Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.
Calculated with a 10-year free-cash-flow discount. Starting free cash flow 261.68M. Growth 20.00%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 10.05% (beta 1.0). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 75.85M. Net debt 2.56B. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.
| Date | EPS actual | EPS estimate | Revenue | Revenue estimate |
|---|---|---|---|---|
| 2026-11-05 | — | 0.81 | — | 347.92M |
| 2026-08-06 | 0.88 | 0.85 | 365.22M | 356.21M |
| 2026-05-07 | 0.74 | 0.63 | 337.20M | 298.60M |
| 2026-02-24 | 0.83 | 0.79 | 376.26M | 367.92M |
| 2025-11-06 | 0.80 | 0.74 | 330.35M | 323.43M |
| 2025-08-06 | 0.86 | 0.79 | 340.88M | 326.31M |
| 2025-05-08 | 0.59 | 0.61 | 276.66M | 279.15M |
| 2025-02-25 | 0.70 | 0.62 | 340.45M | 283.78M |
| 2024-11-07 | 0.64 | 0.58 | 292.25M | 285.27M |
| 2024-08-06 | 0.71 | 0.66 | 300.94M | 288.22M |
| 2024-05-09 | 0.53 | 0.51 | 248.02M | 249.98M |
| 2024-02-22 | 0.60 | 0.58 | 285.09M | 282.16M |
| 2023-11-07 | 0.59 | 0.55 | 277.55M | 267.61M |
| 2023-08-03 | 0.65 | 0.54 | 286.46M | 265.64M |
| 2023-05-04 | 0.41 | 0.46 | 222.22M | 238.29M |
| 2023-02-23 | 0.53 | 0.47 | 281.27M | 271.48M |
| 2022-11-08 | 0.42 | 0.39 | 244.39M | 234.55M |
| 2022-08-09 | 0.38 | 0.38 | 224.44M | 230.15M |
| 2022-05-10 | 0.32 | 0.27 | 186.68M | 189.96M |
| 2022-02-24 | 0.26 | 0.26 | 183.64M | 177.99M |
| 2021-11-04 | 0.25 | 0.18 | 154.25M | 136.06M |
| 2021-08-09 | 0.21 | 0.23 | 137.25M | 137.25M |
| 2021-05-06 | 0.10 | 0.17 | 111.88M | 122.47M |
| 2021-02-18 | 0.17 | 0.23 | 133.77M | 164.17M |
| 2020-11-05 | 0.02 | 0.11 | 105.38M | 632.30M |
| 2020-08-04 | -0.32 | -0.17 | 40.23M | 39.54M |
| 2020-05-05 | 0.16 | 0.36 | 127.23M | 278.32M |
| 2020-02-25 | 0.44 | 0.41 | 191.51M | 178.45M |
| 2019-11-07 | 0.36 | 0.36 | 166.81M | 166.81M |
| 2019-08-06 | 0.45 | 0.41 | 181.66M | 165.51M |
| 2019-05-02 | 0.35 | 0.34 | 148.82M | 144.57M |
| 2019-02-26 | 0.34 | 0.32 | 174.36M | 164.10M |
| 2018-11-06 | 0.28 | 0.24 | 136.66M | 117.13M |
| 2018-08-09 | 0.34 | 0.31 | 140.55M | 128.19M |
| 2018-05-08 | 0.27 | 0.27 | 121.33M | 121.30M |
| 2018-02-22 | 0.24 | 0.23 | 134.03M | 128.42M |
| 2017-11-07 | 0.19 | 0.16 | 97.50M | 82.11M |
| 2017-08-09 | 0.22 | 0.19 | 107.32M | 92.67M |
| 2017-05-02 | 0.19 | 0.16 | 91.10M | 76.72M |
| 2017-03-01 | 0.20 | 0.19 | 116.42M | 110.58M |
Yield 0.00%. Payout ratio 0.20%. Frequency Special.
Safety score 43/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. Dividend history is short. There is no dividend yield.
| Ex-date | Dividend | Record | Payment | Frequency |
|---|---|---|---|---|
| 2016-11-18 | $2.78 | 2016-11-22 | 2016-12-05 | Special |
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-10-01 | RATHKE FRANCES G | Buy | 657 | — | — |
| 2026-10-01 | Anderson Enshalla | Buy | 627 | — | — |
| 2026-10-01 | Spinelli Stephen JR | Buy | 910 | — | — |
| 2026-10-01 | Beard, Stephen W. | Buy | 522 | — | — |
| 2026-10-01 | Singh Harmit J | Buy | 552 | — | — |
| 2026-10-01 | Tanco Christopher | Buy | 537 | — | — |
| 2026-09-14 | Bode William | Buy | 9.86K | $19.81 | 195.39K |
| 2026-09-14 | Bode William | Sell | 7.00K | $51.22 | 358.54K |
| 2026-09-14 | Bode William | Sell | 9.86K | $19.81 | 195.39K |
| 2026-09-14 | Tanco Christopher | Buy | 2.33K | $51.23 | 119.26K |
| 2026-08-10 | Spinelli Stephen JR | Buy | 10.00K | $49.28 | 492.80K |
| 2026-07-01 | Tanco Christopher | Buy | 438 | — | — |
| 2026-07-01 | Singh Harmit J | Buy | 332 | — | — |
| 2026-07-01 | Beard, Stephen W. | Buy | 332 | — | — |
| 2026-07-01 | Spinelli Stephen JR | Buy | 711 | — | — |
| 2026-07-01 | RATHKE FRANCES G | Buy | 474 | — | — |
| 2026-07-01 | Anderson Enshalla | Buy | 450 | — | — |
| 2026-06-25 | Sudhanshu Priyadarshi | Buy | 92.83K | — | — |
| 2026-06-25 | Sudhanshu Priyadarshi | Other | 0 | — | — |
| 2026-06-10 | Keating Colleen | Sell | 22.49K | $50.60 | 1.14M |
| 2026-05-12 | Keating Colleen | Buy | 5.00K | $49.54 | 247.70K |
| 2026-05-08 | RATHKE FRANCES G | Buy | 5.00K | $46.21 | 231.05K |
| 2026-05-05 | Spinelli Stephen JR | Buy | 3.23K | — | — |
| 2026-05-05 | Tanco Christopher | Buy | 2.25K | — | — |
| 2026-05-05 | Singh Harmit J | Buy | 2.25K | — | — |
| 2026-05-05 | Beard, Stephen W. | Buy | 2.25K | — | — |
| 2026-05-05 | RATHKE FRANCES G | Buy | 2.25K | — | — |
| 2026-05-05 | DUNAWAY CAMBRIA W | Buy | 2.25K | — | — |
| 2026-05-05 | BENSON CRAIG R | Buy | 2.25K | — | — |
| 2026-05-05 | Anderson Enshalla | Buy | 2.25K | — | — |
| 2026-05-05 | Acoca Bernard | Buy | 2.25K | — | — |
| 2026-04-01 | Singh Harmit J | Buy | 43 | — | — |
| 2026-04-01 | Beard, Stephen W. | Buy | 139 | — | — |
| 2026-04-01 | Tanco Christopher | Buy | 320 | — | — |
| 2026-04-01 | Spinelli Stephen JR | Buy | 736 | — | — |
| 2026-04-01 | RATHKE FRANCES G | Buy | 346 | — | — |
| 2026-04-01 | Anderson Enshalla | Buy | 329 | — | — |
| 2026-03-16 | Singh Harmit J | Buy | 263 | — | — |
| 2026-03-16 | Singh Harmit J | Other | 0 | — | — |
| 2026-03-15 | Povinelli Brian | Sell | 220 | $73.62 | 16.20K |
| 2026-03-15 | Keating Colleen | Sell | 4.22K | $73.62 | 310.60K |
| 2026-03-15 | Bode William | Sell | 711 | $73.62 | 52.34K |
| 2026-03-15 | Bode William | Sell | 1.42K | $73.62 | 104.32K |
| 2026-03-10 | Keating Colleen | Buy | 35.39K | — | — |
| 2026-03-10 | Povinelli Brian | Buy | 4.93K | — | — |
| 2026-03-09 | Fitzgerald Thomas J III | Other | 0 | — | — |
| 2026-02-10 | Povinelli Brian | Sell | 163 | $93.01 | 15.16K |
| 2026-02-09 | Beard, Stephen W. | Other | 0 | — | — |
| 2026-02-09 | Beard, Stephen W. | Buy | 368 | — | — |
| 2026-01-02 | Spinelli Stephen JR | Buy | 484 | — | — |
| 2026-01-02 | RATHKE FRANCES G | Buy | 227 | — | — |
| 2026-01-02 | Tanco Christopher | Buy | 210 | — | — |
| 2026-01-02 | Anderson Enshalla | Buy | 216 | — | — |
| 2025-12-04 | Bode William | Sell | 1.13K | $109.40 | 123.62K |
| 2025-11-04 | Stasz Jay | Sell | 258 | $91.32 | 23.56K |
| 2025-10-01 | Anderson Enshalla | Buy | 230 | — | — |
| 2025-10-01 | Tanco Christopher | Buy | 224 | — | — |
| 2025-10-01 | RATHKE FRANCES G | Buy | 242 | — | — |
| 2025-10-01 | Spinelli Stephen JR | Buy | 515 | — | — |
| 2025-07-01 | Tanco Christopher | Buy | 217 | — | — |
| 2025-07-01 | Spinelli Stephen JR | Buy | 498 | — | — |
| 2025-07-01 | RATHKE FRANCES G | Buy | 234 | — | — |
| 2025-07-01 | Anderson Enshalla | Buy | 222 | — | — |
| 2025-06-11 | Keating Colleen | Sell | 8.74K | $102.11 | 892.24K |
| 2025-06-11 | Keating Colleen | Sell | 14.93K | $102.57 | 1.53M |
| 2025-05-06 | Acoca Bernard | Buy | 1.45K | — | — |
| 2025-05-06 | Tanco Christopher | Buy | 1.45K | — | — |
| 2025-05-06 | BENSON CRAIG R | Buy | 1.45K | — | — |
| 2025-05-06 | DUNAWAY CAMBRIA W | Buy | 1.45K | — | — |
| 2025-05-06 | RATHKE FRANCES G | Buy | 1.45K | — | — |
| 2025-05-06 | Spinelli Stephen JR | Buy | 1.45K | — | — |
| 2025-05-06 | Anderson Enshalla | Buy | 1.45K | — | — |
| 2025-04-01 | Tanco Christopher | Buy | 241 | — | — |
| 2025-04-01 | Spinelli Stephen JR | Buy | 555 | — | — |
| 2025-04-01 | RATHKE FRANCES G | Buy | 261 | — | — |
| 2025-04-01 | Anderson Enshalla | Buy | 248 | — | — |
| 2025-03-15 | Povinelli Brian | Buy | 2.71K | — | — |
| 2025-03-15 | Bode William | Buy | 4.71K | — | — |
| 2025-03-15 | Stasz Jay | Buy | 5.16K | — | — |
| 2025-03-15 | Keating Colleen | Buy | 26.18K | — | — |
| 2025-03-10 | DUNAWAY CAMBRIA W | Sell | 3.00K | $92.11 | 276.33K |
| 2025-02-10 | Povinelli Brian | Buy | 1.64K | — | — |
| 2025-02-10 | Povinelli Brian | Other | 0 | — | — |
| 2025-01-02 | Spinelli Stephen JR | Buy | 357 | — | — |
| 2025-01-02 | RATHKE FRANCES G | Buy | 238 | — | — |
| 2025-01-02 | DUNAWAY CAMBRIA W | Buy | 238 | — | — |
| 2025-01-02 | Tanco Christopher | Buy | 232 | — | — |
| 2025-01-02 | Anderson Enshalla | Buy | 225 | — | — |
| 2024-12-12 | BENSON CRAIG R | Sell | 20.00K | — | — |
| 2024-12-05 | Bode William | Sell | 4.64K | $100.14 | 464.77K |
| 2024-11-15 | Fitzgerald Thomas J III | Buy | 3.28K | $83.04 | 272.12K |
| 2024-11-15 | Fitzgerald Thomas J III | Buy | 7.27K | $78.35 | 569.53K |
| 2024-11-15 | Fitzgerald Thomas J III | Buy | 6.30K | $75.04 | 472.90K |
| 2024-11-15 | Fitzgerald Thomas J III | Sell | 16.45K | $94.87 | 1.56M |
| 2024-11-15 | Fitzgerald Thomas J III | Sell | 400 | $95.67 | 38.27K |
| 2024-11-15 | Fitzgerald Thomas J III | Sell | 3.28K | $83.04 | 272.12K |
| 2024-11-15 | Fitzgerald Thomas J III | Sell | 7.27K | $78.35 | 569.53K |
| 2024-11-15 | Fitzgerald Thomas J III | Sell | 6.30K | $75.04 | 472.90K |
| 2024-11-14 | Simmons Jennifer | Buy | 2.36K | $78.35 | 184.59K |
| 2024-11-14 | Simmons Jennifer | Buy | 1.87K | $64.35 | 120.21K |
Latest filed quarter: Q2 2026.
Institutions holding: 450, holders +7 vs prior quarter. Ownership 112.83%.
| Holder | Shares | Change | Change % | Value |
|---|---|---|---|---|
| BLACKROCK, INC. | 8.35M | -1.56M | -15.76% | 435.42M |
| T. ROWE PRICE INVESTMENT MANAGEMENT, INC. | 8.33M | -3.30M | -28.36% | 434.71M |
| SRS INVESTMENT MANAGEMENT, LLC | 4.92M | 30.79K | +0.63% | 256.54M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 3.67M | -17.38K | -0.47% | 191.26M |
| VANGUARD CAPITAL MANAGEMENT LLC | 3.58M | -32.99K | -0.91% | 186.88M |
| DORSAL CAPITAL MANAGEMENT, LP | 2.77M | 250.00K | +9.90% | 144.77M |
| AQR CAPITAL MANAGEMENT LLC | 2.64M | 1.48M | +128.14% | 137.74M |
| STATE STREET CORP | 2.50M | -12.10K | -0.48% | 130.35M |
| D. E. SHAW & CO., INC. | 2.45M | 2.18M | +820.17% | 127.82M |
| STEADFAST CAPITAL MANAGEMENT LP | 2.08M | -132.00K | -5.97% | 108.54M |
| CORVEX MANAGEMENT LP | 1.89M | 1.89M | New | 98.80M |
| MILLENNIUM MANAGEMENT LLC | 1.80M | 1.50M | +496.57% | 93.81M |
| GEODE CAPITAL MANAGEMENT, LLC | 1.63M | -75.94K | -4.44% | 85.22M |
| CADIAN CAPITAL MANAGEMENT, LP | 1.60M | 1.25M | +350.80% | 83.49M |
| FMR LLC | 1.41M | 715.57K | +103.76% | 73.31M |
| GOTHAM ASSET MANAGEMENT, LLC | 1.32M | 975.61K | +284.61% | 68.78M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1.27M | 1.15M | +980.82% | 66.14M |
| VAN BERKOM & ASSOCIATES INC. | 1.26M | 271.03K | +27.35% | 65.83M |
| JPMORGAN CHASE & CO | 1.26M | -1.09M | -46.32% | 65.43M |
| DIMENSIONAL FUND ADVISORS LP | 1.19M | -44.77K | -3.62% | 62.26M |
| COOPER CREEK PARTNERS MANAGEMENT LLC | 1.17M | 1.17M | New | 61.07M |
| BAMCO INC /NY/ | 1.08M | -124.39K | -10.37% | 56.12M |
| NINETY ONE UK LTD | 1.04M | -1.78M | -63.11% | 54.17M |
| GOLDMAN SACHS GROUP INC | 1.04M | -1.06M | -50.47% | 54.08M |
| NORGES BANK | 1.00M | 1.00M | New | 52.30M |
Insights · Dividends · Forecast · Financials · Learn
$4.06B
Market Cap
17.84
P/E
16.44
Forward P/E
71
Score