Under Armour (UA) Stock Forecast & Price Target

UA price $4.86 +0.24 +5.31%

Ticker
UA
Price
$4.86
Change
+0.24 +5.31%
Market cap ?
$2.09B
P/E ?
-3.95
Forward P/E ?
45.17
Dividend yield ?
0.00%
Beta ?
1.54
Sector
Consumer Cyclical
Industry
Apparel - Manufacturers

Financials

2016201720182019202120222023202420252026
4825335000497655300051931850005248343000447256900056898760005858673000569422700051656640004966370000

Under Armour, Inc., together with its affiliates, focuses on the creation, marketing, and distribution of advanced performance clothing, footwear, and accessories for male, female, and younger demographics. The company's apparel selection includes compression, fitted, and loose-fit options. Furthermore, it produces athletic shoes designed for various activities such as running, training, basketball, sports requiring…

Fair value

UA fair value $4.53. Price $4.86. Price is 7% above fair value.

Above fair value, around its usual premium.

Fair value is an estimate of what one share is worth if future cash flows arrive as modeled. It is not a forecast of the share price. How discounted cash flow works.

Calculated with a 10-year free-cash-flow discount. Starting free cash flow 437.85M. Growth 0.00%. When analyst earnings forecasts are available, free cash flow in those years is forecast earnings times the company's usual conversion of earnings into free cash flow, kept between 60% and 130%. Years with fewer than 3 analyst estimates are left out. Growth then fades in a straight line to terminal growth by year 10, starting from the last well-covered year's growth, or from the pace across those years when the final year slows sharply, kept between 0% and 20%. Without those forecasts, year-1 growth is analyst revenue growth for the next full fiscal year, or 5-year historical revenue growth when that forecast is missing, held for five years, then fading in a straight line to terminal growth by year 10. Terminal growth 3.00%. Discount rate 12.00% (beta 1.5). Beta is kept between 0.8 and 2.0, which on its own would make the discount rate 8.7% to 15.3%. The rate is then capped at 12%. A cap is used because a discount above 12% pushes higher-beta stocks further from the price. The discount rate stays at least 5 percentage points above terminal growth. Shares 429.55M. Net debt 1.63B. The earnings value is next-12-months earnings per share, or trailing earnings when that forecast is missing, times the median P/E of the company's industry. That median uses listed stocks worth at least $10 billion with a positive P/E of 100 or below, and the industry needs at least eight of them. Otherwise the sector median is used when that group also has at least eight, then the market median of those large companies. The multiple used is the lower of that median and 1.25 times the stock's own 10-year median P/E, then kept between 8 and 30. If the stock has no 10-year median, the peer median is kept between 8 and 30. Fair value is the average of the cash-flow value and the earnings value when both exist. Card and credit companies use the earnings value only, because changes in customer receivables distort free cash flow. Model uncertainty is high when fair value is more than 60% from the price, or when most of the cash-flow value sits after year 10.

Compare UA

Earnings

DateEPS actualEPS estimateRevenueRevenue estimate
2026-11-06—-0.01—1.23B
2026-08-070.050.021.10B1.11B
2026-05-12-0.03-0.021.17B1.17B
2026-02-060.09-0.021.33B1.31B
2025-11-060.040.021.33B1.34B
2025-08-080.020.021.13B1.31B
2025-05-13-0.08-0.081.18B1.16B
2025-02-060.080.031.40B1.16B
2024-11-070.300.201.40B1.38B
2024-08-080.01-0.081.18B1.14B
2024-05-160.110.081.33B1.33B
2024-02-080.190.111.49B1.50B
2023-11-080.240.211.57B1.57B
2023-08-080.020.011.32B1.29B
2023-05-090.180.151.40B1.36B
2023-02-080.160.091.58B1.55B
2022-11-030.200.161.57B1.55B
2022-08-030.030.031.35B1.34B
2022-05-06-0.01—1.30B—
2022-02-110.14—1.53B1.48B
2021-11-020.310.141.55B1.47B
2021-08-030.240.061.35B1.22B
2021-05-040.160.041.26B2.26B
2021-02-100.12-0.051.41B5.56B
2020-10-300.260.051.43B275.58M
2020-07-31-0.31-0.41706.15M880.24M
2020-05-11-0.34-0.21928.45M877.08M
2020-02-110.100.111.44B1.59B
2019-11-040.230.191.42B1.18B
2019-07-30-0.04-0.041.19B1.19B
2019-05-020.05—1.20B—
2019-02-120.090.041.39B1.29B
2018-10-300.250.131.44B1.39B
2018-07-26-0.08-0.091.17B1.17B
2018-05-01-0.07-0.051.19B1.33B
2018-02-13-0.20—1.37B—
2017-10-310.220.181.41B1.21B
2017-08-01-0.03-0.061.09B2.18B
2017-04-27-0.01-0.011.12B4.47B
2017-01-310.230.251.31B1.42B

Dividends

Yield 0.00%. Payout ratio 0.00%. Frequency —.

Safety score 37/100 · Watch. Payout ratio is 0% of earnings. Free-cash-flow coverage is not available, so this part stays neutral. No dividend history was found. There is no dividend yield.

Ex-dateDividendRecordPaymentFrequency
No data yet.

Insider trades

DateInsiderActionSharesPriceValue
2026-10-01Whitesell PatrickBuy5.52K——
2026-10-01Sweeney Robert JohnBuy6.07K——
2026-10-01Gibbs David WBuy6.35K——
2026-10-01Fitzpatrick Dawn N.Buy6.07K——
2026-10-01Everson CarolynBuy1.10K——
2026-10-01El-Erian MohamedBuy14.62K——
2026-10-01COLTHARP DOUGLAS EBuy7.86K——
2026-08-28Pestridge Simon JamesSell3.68K——
2026-08-26Whitesell PatrickBuy29.88K——
2026-08-26Sweeney Robert JohnBuy29.88K——
2026-08-26Smith Eugene DuboisBuy29.88K——
2026-08-26Olson Eric TBuy29.88K——
2026-08-26Gibbs David WBuy29.88K——
2026-08-26Fitzpatrick Dawn N.Buy29.88K——
2026-08-26Everson CarolynBuy29.88K——
2026-08-26El-Erian MohamedBuy29.88K——
2026-08-26DEVARD JERRIBuy29.88K——
2026-08-26COLTHARP DOUGLAS EBuy29.88K——
2026-08-26Plank Kevin ABuy2.17M——
2026-08-15Aumen Eric JSell3.57K——
2026-08-11Taleghani RezaBuy18.66K$5.37100.18K
2026-07-01Whitesell PatrickBuy3.91K——
2026-07-01Sweeney Robert JohnBuy4.30K——
2026-07-01Gibbs David WBuy4.50K——
2026-07-01Fitzpatrick Dawn N.Buy4.30K——
2026-07-01Everson CarolynBuy782——
2026-07-01El-Erian MohamedBuy10.37K——
2026-07-01COLTHARP DOUGLAS EBuy5.58K——
2026-06-01Pestridge Simon JamesOther0——
2026-05-15Plank Kevin ASell61.64K——
2026-05-15Shadman MehriSell23.49K——
2026-05-15Liedtke EricSell34.23K——
2026-05-15Trent KaraSell54.91K——
2026-05-15Curran ShawnSell52.85K——
2026-05-15Peake AdamSell8.42K——
2026-05-15Aumen Eric JSell7.47K——
2026-05-14Taleghani RezaBuy957.86K$4.964.75M
2026-05-14Trent KaraBuy226.81K——
2026-05-14Curran ShawnBuy189.01K——
2026-05-14Peake AdamBuy189.01K——
2026-05-14Aumen Eric JBuy60.48K——
2026-05-14WATSA V PREM ET ALBuy100$5.00500
2026-05-13WATSA V PREM ET ALBuy739.52K$4.973.68M
2026-05-12WATSA V PREM ET ALBuy438.72K$4.992.19M
2026-04-01Gibbs David WBuy5.13K——
2026-04-01Whitesell PatrickBuy4.46K——
2026-04-01Sweeney Robert JohnBuy4.91K——
2026-04-01Fitzpatrick Dawn N.Buy4.91K——
2026-04-01Everson CarolynBuy893——
2026-04-01El-Erian MohamedBuy11.83K——
2026-04-01COLTHARP DOUGLAS EBuy6.36K——
2026-02-15Aumen Eric JSell2.38K——
2026-02-13Taleghani RezaBuy1.07M$6.977.45M
2026-02-13Trent KaraBuy35.87K——
2026-02-13Peake AdamBuy50.22K——
2026-02-11Taleghani RezaOther0——
2026-02-02Peake AdamOther0——
2026-02-02Peake AdamOther0——
2026-01-28WATSA V PREM ET ALBuy89.79K$6.29564.94K
2026-01-28WATSA V PREM ET ALBuy1.02M$6.206.34M
2026-01-27WATSA V PREM ET ALBuy686.50K$6.304.32M
2026-01-27WATSA V PREM ET ALBuy842.48K$6.205.22M
2026-01-21WATSA V PREM ET ALBuy5.00M$5.8929.46M
2026-01-20WATSA V PREM ET ALBuy1.77M$5.629.94M
2026-01-16WATSA V PREM ET ALBuy1.84M$5.6010.28M
2026-01-02Whitesell PatrickBuy4.93K——
2026-01-02Sweeney Robert JohnBuy5.42K——
2026-01-02Gibbs David WBuy5.67K——
2026-01-02Fitzpatrick Dawn N.Buy5.42K——
2026-01-02Everson CarolynBuy986——
2026-01-02El-Erian MohamedBuy4.44K——
2026-01-02COLTHARP DOUGLAS EBuy7.03K——
2025-12-30WATSA V PREM ET ALBuy11.50M$5.1459.14M
2025-12-30WATSA V PREM ET ALBuy1.68M$4.958.30M
2025-12-29WATSA V PREM ET ALBuy1.76M$4.738.34M
2025-12-29WATSA V PREM ET ALBuy734.43K$4.483.29M
2025-12-26WATSA V PREM ET ALBuy1.00M$4.644.64M
2025-12-26WATSA V PREM ET ALBuy385.85K$4.421.71M
2025-12-24WATSA V PREM ET ALBuy875.55K$4.624.05M
2025-12-24WATSA V PREM ET ALBuy438.33K$4.401.93M
2025-12-23WATSA V PREM ET ALBuy2.12M$4.549.65M
2025-12-23WATSA V PREM ET ALBuy620.80K$4.382.72M
2025-12-22WATSA V PREM ET ALBuy5.38M$4.5324.38M
2025-12-22WATSA V PREM ET ALBuy2.36M$4.3610.26M
2025-12-22WATSA V PREM ET ALOther0——
2025-12-22WATSA V PREM ET ALOther0——
2025-11-15Shadman MehriSell6.09K——
2025-11-15Curran ShawnSell10.75K——
2025-10-01Whitesell PatrickBuy5.12K——
2025-10-01Sweeney Robert JohnBuy5.64K——
2025-10-01Gibbs David WBuy5.89K——
2025-10-01Fitzpatrick Dawn N.Buy5.64K——
2025-10-01Everson CarolynBuy1.02K——
2025-10-01El-Erian MohamedBuy4.61K——
2025-10-01COLTHARP DOUGLAS EBuy7.30K——
2025-09-03Whitesell PatrickBuy30.67K——
2025-09-03Sweeney Robert JohnBuy30.67K——
2025-09-03Smith Eugene DuboisBuy30.67K——
2025-09-03Olson Eric TBuy30.67K——
2025-09-03Gibbs David WBuy30.67K——

Institutional holders

Latest filed quarter: Q2 2026.

Institutions holding: 308, holders -2 vs prior quarter. Ownership 42.69%.

HolderSharesChangeChange %Value
BDT CAPITAL PARTNERS, LLC66.61M1.55M+2.39%414.29M
BLACKROCK, INC.22.32M5.59M+33.45%138.83M
FAIRFAX FINANCIAL HOLDINGS LTD/ CAN22.00M00.00%136.61M
DIMENSIONAL FUND ADVISORS LP11.45M-67.03K-0.58%71.22M
VANGUARD PORTFOLIO MANAGEMENT LLC7.82M1.21M+18.25%48.66M
VANGUARD CAPITAL MANAGEMENT LLC7.81M34.50K+0.44%48.59M
STATE STREET CORP5.81M1.19M+25.86%36.14M
NEUBERGER BERMAN GROUP LLC4.27M266.15K+6.65%26.48M
GEODE CAPITAL MANAGEMENT, LLC3.63M953.49K+35.63%22.58M
D. E. SHAW & CO., INC.3.32M478.19K+16.85%20.63M
NORTHERN TRUST CORP1.58M768.02K+94.26%9.84M
VANGUARD FIDUCIARY TRUST CO1.25M44.27K+3.67%7.79M
MORGAN STANLEY1.22M506.19K+70.82%7.59M
GOLDMAN SACHS GROUP INC1.14M260.10K+29.43%7.11M
POINT72 ASSET MANAGEMENT, L.P.1.05M11.51K+1.11%6.55M
CORIENT PRIVATE WEALTH LP1.01M1.01MNew6.27M
MILLENNIUM MANAGEMENT LLC974.59K-779.23K-44.43%6.06M
BANK OF NEW YORK MELLON CORP851.79K137.77K+19.29%5.30M
INVESCO LTD.850.75K89.99K+11.83%5.29M
QUANTINNO CAPITAL MANAGEMENT LP744.55K311.27K+71.84%4.63M
CONNOR, CLARK & LUNN INVESTMENT MANAGEMENT LTD.714.55K416.85K+140.03%4.44M
NORGES BANK621.08K621.08KNew3.86M
GMT CAPITAL CORP617.90K00.00%3.84M
PRINCIPAL FINANCIAL GROUP INC579.14K-2.55K-0.44%3.60M
BANK OF NOVA SCOTIA518.90K518.90KNew3.23M

Forecast

Consensus Hold from 68 analysts. Average price target $5.50, +13.3% versus the current price. Low $5.50. High $5.50.

Insights · Dividends · Forecast · Financials · Learn

Stocklytics home · Screener

Analysts have an average 12-month price target of $5.50 for Under Armour (UA), 13.1% above the current price of $4.87. Of 68 analysts covering the stock, 28 rate it Buy or Strong Buy, 32 Hold, and 8 Sell or Strong Sell, giving a consensus of Hold.

Forecasts are third-party estimates and often wrong. They are not investment advice.

UA price target

12-month price target
Low$5.50
Average$5.50
High$5.50

The average is 13.1% above the current price of $4.87.

Is Under Armour a buy or sell?

Of 68 analysts, 28 rate Under Armour Buy or Strong Buy, 32 Hold, and 8 Sell or Strong Sell. The consensus label is Hold. That split is not a recommendation.

Under Armour earnings and revenue forecast

Analyst averages on file: 2026, EPS $0.12, revenue $4.96 billion. 2027, EPS $0.11, revenue $4.73 billion.

UA score and fair value

The Stocklytics Score, when it is published for UA, averages value, quality, and growth on a 0–100 scale. It is not a price target. Fair value is a separate estimate on the fair value tab.

UA forecast FAQs

What is the UA price target?

$5.50 average, with a published range of $5.50 to $5.50.

Is Under Armour a buy or sell?

The consensus is Hold from 68 analysts. This is not a recommendation.

What is the Under Armour stock forecast for 2026?

Analysts' average EPS estimate for 2026 on file is $0.12. The average revenue estimate is $4.96 billion.

What will UA be worth in 2030?

No reliable forecast exists that far out.

When is Under Armour's next earnings report?

The next earnings date is shown on the stock page when a future report is on the calendar. This forecast does not invent a date.

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Under Armour (UA) Stock Forecast & Price Target

UA$4.86+0.24 +5.31%

$2.09B

Market Cap

-3.95

P/E

45.17

Forward P/E

—

Score

Price History